SOURCE: VistaPrint


April 01, 2010 08:55 ET

Vistaprint Offers More Real Estate With Folded Business Cards

New Twist on Classic Business Cards Gives Customers More Space to Convey Messages

VENLO, THE NETHERLANDS--(Marketwire - April 1, 2010) -  Vistaprint N.V. (NASDAQ: VPRT), the company that provides high-impact personalized products and services for small businesses and the home, today announced the launch of folded business cards. This new twist on the classic business card is now available across all 20 of the company's sites around the world, and gives customers even more flexibility when spreading their message.

Folded business cards are perfect for business owners looking to make their business cards stand out or consumers who want to flex their creative wings with different designs and elements. On top of the traditional space on the front of the card, Vistaprint's folded business cards offer customers the ability to incorporate more information and marketing messaging onto each card. Some common uses for the extra space allotted with folded business cards include: listing services offered; inserting coupons; and offering tips for customers. Job seekers have also used the space to print up a high-level resume on the inside. Those who want to showcase artistic talents can add more graphics and visual elements that can stand out from the standard business card.

"For nearly a decade, Vistaprint has been providing customers with high-quality business cards," said Josh Berg, senior product marketing specialist at Vistaprint. "But over the years our customers have been asking for ways to make their cards stand out and truly showcase who they are. Our folded business cards allow our customers to do this by offering additional space for anything they can think of. This gives the cards a sticky factor, increasing the chance of the recipient following up."

Vistaprint's folded business cards fold to the size of a standard Vistaprint business card, and nearly double in size when opened. These cards are available in both 80 and 100lb paper stock with many designs offering matching inside designs to the front side of the cards. As with all of Vistaprint's products, ordering folded business cards is easy. Customers simply log on to, upload their own design or select from thousands of design templates, and customize their text or add a logo. Existing customers can also have their folded business cards match their previously ordered products for a consistent brand image. The process takes just minutes and customers can have their order delivered in as little as three business days. Quantities start as low as 250 for $29.99.

Vistaprint offers customers convenience by providing products they can hold confidence in. Products include high-quality, low-cost printed products such as thank you cards, postcards, address labels, and banners; promotional apparel including hats and custom T-Shirts; and marketing services such as websites, copywriting, email marketing, design and postcard mailing. Ordering products from Vistaprint is easy; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Most products can be designed, ordered and received in as little as three business days.

About Vistaprint
Vistaprint N.V. (NASDAQ: VPRT) provides more than 8 million small businesses and consumers annually with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from business cards, brochures and websites to invitations, thank you notes, photo calendars and more. A global company, Vistaprint employs more than 1,950 people, operates 20 localized websites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, at, and are satisfaction guaranteed.

Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

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