SOURCE: Vistar Media

Vistar Media

October 22, 2014 10:11 ET

Vistar Media Launches Cross-Screen Ad Platform Powered by Wireless Carrier Data

Offering Will Be the First Location-Based Ad Platform to Leverage Mobile Carrier Data for Real-World Audience Creation

NEW YORK, NY--(Marketwired - Oct 22, 2014) -  Vistar Media, the leading location-based technology company, today announced that it has launched the first cross-screen ad platform reaching on-the-go consumers. Using anonymous wireless signaling data from two of the largest US mobile carriers via its partnership with AirSage, Vistar Media provides advertisers with the most complete location-based advertising inventory powered by the largest data set available today. This announcement was initially covered by AdExchanger and Street Fight.

Now, advertisers can engage consumers with relevant, consistent messaging across both mobile and OOH screens -- in the right place and at the right time. By combining these two mediums, Vistar Media is the first company to provide a full snapshot of on-the-go consumers, whether they are looking down at their devices or around at their surroundings.

"Vistar Media enables us to extend consumer connections across multiple screens at various points during the day," said Gregg Colvin, Chief Operating Officer at UM WW division and Vistar Media client. "In this way, we can target and retarget against relevant behavior to achieve superior results. This immediacy aligns well with UM's platform and our commitment to Moments Marketing."

"Our anonymous data has historically been used to help transportation planners solve community movement issues and tourism professionals understand where and when visitors travel," said Andrea Moe, VP of Product Management and Marketing at AirSage. "Now, our unique location analytics are solving market research problems through partners like Vistar Media by providing unprecedented insights into consumers' real world behavior."

"Our customers love the ability to reach audiences across out-of-home inventory and wanted to leverage our patent-pending geospatial technology across mobile as well," said Michael Provenzano, CEO and co-founder, Vistar Media. "We have always believed in the power of reaching on-the-go consumers in order to drive real-world sales and are excited to offer clients the first cross-screen solution that incorporates out-of-home advertising."

Mobile ads may be purchased through Vistar Media's platform, which has been in soft launch for two months, effective immediately.

About Vistar Media:
Vistar Media utilizes patent-pending geospatial audience technology to better understand consumers' real-world movements and behaviors from location data. As the only ad platform powered by mobile carrier data from two of the country's largest wireless providers, Vistar Media enables advertisers to more accurately and completely reach on-the-go consumers, whether they are looking down at their phones or around at their surroundings. By leveraging these location based insights via a first-of-its-kind, cross-screen advertising platform, Vistar Media helps target audiences and reach consumers with a unique mobile and out-of-home execution.

About AirSage:
AirSage® -- a pioneer in population analytics -- is the largest provider of consumer locations and population movement intelligence in the U.S. Each day, AirSage uses patented technology to capture and analyze more than 15 billion anonymous, real-time, cellular-signal data points to identify travel patterns and transportation trends. Partnerships with the nation's largest wireless carriers give AirSage exclusive access to data from more than 100 million mobile devices. Analyzed and aggregated, AirSage data provides actionable insights into where and when people travel and is transforming the transportation industry, commercial enterprises, travel, tourism, and a diverse range of industries. Find AirSage online at http://www.airsage.com and on Twitter @AirSage.

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