Visual IQ

October 26, 2009 09:21 ET

Visual IQ Named as a Leading Interactive Attribution Vendor by Top Independent Research Firm

WALTHAM, MA--(Marketwire - October 26, 2009) - Visual IQ, a marketing intelligence leader, today announced it has been named a leader in the October 2009 report, "The Forrester Wave™: Interactive Attribution, Q4 2009." The report, which was issued earlier this week by Forrester Research, analyzed seven vendors across 44 criteria and Visual IQ received top scores in product strategy, and strength of management team.

According to the report, "[Visual IQ] was designed as a central dashboard, where marketers input data from their search, email, display, site, and other interactive channels and receive customer and measurement insight as a result. The tool provides easy-to-interpret reports for both strategic- and campaign-level attribution; it automatically reports the right attribution value as 'True Metrics.'"

"The value of our solution continues to be realized by our growing client roster and Forrester's recognition serves as further indication that we are among the best offerings available in today's growing market for interactive attribution," said Manu Mathew, CEO, Visual IQ. "While many marketers still rely on basic and outdated measurement tools, we strive to help our clients fully understand the true impact of every customer touch point and make the most out of every marketing dollar."

Visual IQ's Intelligence Platform, which includes IQ Insights, IQ Envoy, and IQ Sage modules, is a SaaS-based solution that improves clients' marketing campaigns by normalizing and integrating disparate offline, online and internal data sources to deliver a holistic view of the customer across channels. The result is an actionable and cohesive intelligence layer that allows marketers to easily understand inter-channel attribution as well as the reach, cost and impact of each tactic. With this up-to-date information, marketers can quickly adjust programs for maximum effectiveness.

Forrester's Wave reports are widely acknowledged for their rigorous reviews, transparent evaluation process, and third-party independence.

About Visual IQ

Visual IQ is a leading provider of enterprise software for next-generation marketing intelligence. The company's software-as-a-service analytics solutions help companies improve return on marketing investments with performance insights across the complex and an ever-expanding media mix. Visual IQ quickly integrates high volumes of data from disparate sources to provide user-friendly, actionable insights for today's metrics-driven marketers and their agency partners. Customers include industry leaders among the Fortune 500 that have deployed Visual IQ's analytics to gain marketing efficiencies and an information advantage over their competitors. For more information visit

Contact Information

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