SOURCE: Vita-Mix


November 04, 2009 09:45 ET

Vita-Mix Announces "Pitch Me!" Video Contest to Find the Next TV Infomercial Star

OLMSTED FALLS, OH--(Marketwire - November 4, 2009) - Credited with creating the very first infomercial in the U.S., Vita-Mix, the world leader in high-performance blending equipment, today announces "Pitch Me!" -- a national video competition to discover the next great Vita-Mix TV demonstration star. The winner, voted on by the public and chosen by Vita-Mix, receives a Grand Prize of $10,000 and may star in upcoming Vita-Mix television commercials and web-based videos.

Participants must showcase their skills with a Vita-Mix blender and are judged on their video's creativity, popularity and overall quality. As the competition progresses, Vita-Mix will air highly-rated submissions on national commercials, to drum up support for the leading videos and further publicize the contest. Vita-Mix is offering over $20,000 in total prizes including the single Grand Prize of $10,000 cash.

In 1949, Vita-Mix created the world's first television infomercial during which Vita-Mix Founder William G. "Papa" Barnard demonstrated everything the Vita-Mix machine could do and began America's love affair with the infomercial. A commitment to personal demonstration continues to guide Vita-Mix's marketing efforts to the present day; Vita-Mix demonstrates its professional-quality machines in over 2,000 shows every year in the U.S. alone.

The newest Vita-Mix machines certainly lend themselves to demonstration since they do the work of 10 kitchen appliances and perform over 50 different processes.

For more information on "Pitch Me!" or to submit a video, visit

About Vita-Mix Corporation

Based in Olmsted Falls, Ohio, a suburb of Cleveland, family-owned and operated Vita-Mix Corporation was founded in 1921 by William G. "Papa" Barnard, an early promoter of the whole foods lifestyle and a direct marketing pioneer. Since introducing the first Vita-Mix blender in 1937, Vita-Mix has set the standard and is currently the world leader in high performance blending equipment for home and commercial use. Vita-Mix equipment is found in leading smoothie bars, coffee houses and restaurants, and is universally praised by professional chefs and consumers alike for both durability and performance. The company's commitment to a healthy lifestyle is evidenced by its support of health and fitness projects and generous employee benefits and wellness programs that further better, longer lives. Vita-Mix products are sold in over 80 countries and are made at the corporate headquarters in Cleveland, Ohio. For more information, please visit Vita-Mix... a better life.

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