SOURCE: Viyya Technologies

April 21, 2010 08:30 ET

Viyya Updates Shareholders on the MaggieMe™ Platform

FAIRFIELD, NJ--(Marketwire - April 21, 2010) -  Viyya Technologies, Inc. (PINKSHEETS: VYON) -- MaggieMe™ is designed as a global and proprietary carrier-centric premium content service offering and is progressing towards that end for the subscriber, publisher and network operators.

MaggieMe™ concentrates on the core value proposition of giving the subscriber control over their content, packaging and delivery. This provides the subscriber with a unique subscriber experience that is easy to use, addresses their personalization needs, delivers relevant content, and adds an additional layer of recommendations, "more like this," "what others like me are reading," and social networking concepts essential to offerings in the premium content market.

MaggieMe's subscriber controlled experience allows content viewing on all forms of mobile and fixed Internet devices ranging from cell phones to large IP addressable monitors. Content is rendered in an easy-to-read format, intuitively structured with the same look-and-feel Internet users have come to recognize, across all devices, utilized for their busy and productive mobile lifestyles.

MaggieMe™ addresses the needs of all ecosystem partners by delivering one standard, carrier-centric service offering (not just another vertical "app"). It addresses content standards that provide article-level distribution of premium content for publishers, an innovative and consistent platform for mobile advertisers, an addressable framework for device manufacturers, a true subscriber controlled application for personalized, relevant global news and information, and a proprietary recurring subscription and advertising revenue stream for network operators.

"MaggieMe™ is the next step in the AppStore evolution", stated John Bay, Viyya's CEO. "It is a natural market progression for both the subscriber and provider with a robust recurring revenue stream rather than the typical 'buy one and you're done' revenue model associated with today's AppStore model."

Based on newly released market predictions from Pew Institute, Nielsen and ComScore, identifying smartphone and premium content usage, Viyya's management believe once MaggieMe™ is in full production with publishers and network carriers, MaggieMe's potential recurring gross revenue stream could be significant and as large as $500 million annually for every one percent of the addressable market share.

About Viyya Technologies:
Viyya Technologies (www.viyya.com) (PINKSHEETS: VYON) is a publicly traded company based in Fairfield, New Jersey. The company develops content intelligence SaaS applications and platforms that range from a single user service for the active business professional to large multi-user environments for specific industries in both the public and private sectors.

The company's core technology components manage information by enabling users to customize the way they collect, process, and experience digital content. Its innovative cloud-based technology gives users the ability to retrieve filtered information from multiple sources, organizes it through flexible and dynamic options, and delivers it to any device. For additional company information, please visit www.viyya.com.

Legal Notice: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or financial performance; are based on current expectations/projections about Viyya and its industry; and may differ materially from actual future results or events. Such words as "expects", "believes", and "anticipates" are intended to identify these statements. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.

For more information visit: www.viyya.com

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Contact Information

  • Contact:
    Pam Dominiczak
    Investor Relations
    Viyya Technologies, Inc.
    Phone: 973-276-0555