SOURCE: BroadSoft, Inc.

October 10, 2007 09:23 ET

VoIP Industry's Elite Gather for BroadSoft Connections 2007

C-level Executives, Experts to Share Innovations Built on BroadWorks® Platform; Learn Best Practices to Scale for Millions of VoIP Customers

PHOENIX, AZ--(Marketwire - October 10, 2007) - BROADSOFT CONNECTIONS 2007 -- BroadSoft Inc., a leading provider of VoIP application software, today announced that the VoIP industry's elite will gather at the exclusive BroadSoft Connections 2007 Executive Users Conference to discover new service offerings created with BroadSoft's BroadWorks® VoIP platform, and learn how to scale their organizations to support up to millions of new customers.

The BroadSoft Connections attendees represent 150 distinct service providers from about 30 countries, including China, the United Arab Emirates, Czech Republic, India and Mexico. This truly global gathering reflects the success of BroadSoft's expansion into every inhabited continent, with participants collectively speaking more than a dozen different languages, including Dutch, Russian, Spanish and Japanese.

In its fifth year, BroadSoft Connections 2007 is the largest conference yet, and runs from October 14 to 17 at the luxurious Arizona Biltmore Resort & Spa. Attendees of this invitation-only event are C-level executives from broadband, wireline, cable and mobile service providers and partners that use or integrate with BroadSoft's award-winning BroadWorks applications to deliver hosted VoIP to SMEs, large enterprises and residential end-users.

This year's conference theme, "Scaling New Heights," is geared to assist service providers in scaling their sales, marketing and network operations to attract and manage millions of customers.

"A successful VoIP strategy isn't just about the technology," said Michael Tessler, president and CEO of BroadSoft. "We can learn from visionaries outside the industry and from one another to establish best practices that accelerate subscriber growth and to offer services that use VoIP to enhance end-users' work and home lifestyles. BroadSoft Connections gets bigger every year, because it's the one place where telecom's great innovators, marketers and thought leaders gather for open dialogue about how to prepare for large-scale success with IP telephony services."

BroadSoft Connections will explore how operators can create new revenue-generating services with the latest BroadWorks solutions, including a CRM integration with Salesforce.com, fixed-mobile convergence made easy, and video enhancements, such as video auto attendant and ringback videos.

Highlights of BroadSoft Connections 2007 include:

-- Renowned Speakers -- Keynote speaker Guy Kawasaki will discuss how service providers can turn employees, partners and customers into evangelists for their VoIP services. Best-selling author Dr. Robert Cialdini will share his secrets about how service providers can influence residential and business decision makers.

-- Educational Sessions -- Track sessions cover Go-to-Market, Deployment and Partner Ecosystem best practices.

-- End-user Presenters -- Featured in these sessions are SME and large enterprise end-users whose service providers won BroadSoft's Case Study Contest.

For more information about BroadSoft Connections 2007, go to http://www.broadsoft.com/connections/.

ABOUT BROADSOFT®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

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