Volkswagen Canada

Volkswagen Canada

July 02, 2009 15:01 ET

Volkswagen Canada has its Third Best Month Ever

Consumer Acceptance of TDI Clean Diesel Powers Market Share Gain

AJAX, ONTARIO--(Marketwire - July 2, 2009) - Volkswagen Canada announced that it once again increased vehicle sales and market share as the Canadian passenger vehicle market declined 13.2% in the month of June. With its third best sales month ever since Volkswagen's introduction to Canada in 1952, and its highest monthly sales in nine years, the company sold 4,513 new vehicles and posted a 15.8% increase in sales. As a result, Volkswagen raised its market share of the total Canadian industry to 3.3% for the month compared to 2.4% in June 2008. The Volkswagen brand took 4.9% of the Canadian passenger car market during the month, an increase of 11 points versus the previous year, as well as grew its SUV and minivan sales by 210.1% in June versus the same time period in 2008.

Leading the increase in passenger car sales is the increasing consumer acceptance of Volkswagen's TDI Clean Diesel technology propelling an increase in new Jetta sales by 144.1% during June. TDI Clean Diesel sales comprised almost a quarter of Volkswagen vehicle sales for the month. Further acceptance of Volkswagen's BlueMotionTechnologies also helped Touareg sales increase by 33.3% with the availability of the 3.0 litre V6 TDI Clean Diesel engine in this SUV model. Entries into new product segments by Volkswagen with the "GTI of Small SUVs", the Tiguan, and its affordable 7-passenger minivan, the Routan, led to the best ever sales months for both models.

In the first half of this year, Volkswagen has already delivered 18,988 new vehicles in Canada, and raised its share of the total vehicle market to 2.6% year-to-date.

Volkswagen sales by model line for the month of June 2009 and full-year 2009 were:


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Volkswagen                        June 2009                  Full-Year 2009
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City Golf                               696                           2,898
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City Jetta                              228                           1,250
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Rabbit                                  586                           2,785
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GTI                                     122                             430
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New Beetle                              140                             489
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Jetta                                 1,394                           5,826
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Eos                                     118                             503
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Passat                                  311                           1,468
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Tiguan                                  585                           2,272
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Routan                                  273                             862
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Touareg                                  60                             205
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TOTAL                                 4,513                          18,988
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About Volkswagen Canada:

Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It forms part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and is Europe's largest automaker.

Volkswagen sells the City Golf, City Jetta, Rabbit, GTI, New Beetle, New Beetle Convertible, Jetta, Jetta TDI Clean Diesel, GLI, Jetta Wagon, Jetta Wagon TDI Clean Diesel, Eos, Passat, Passat CC, Passat Wagon, Tiguan, Routan, Touareg, and Touareg TDI Clean Diesel through nearly 130 independent Canadian Dealers.

Visit Volkswagen Canada online at www.vw.ca, and explore its BlueMotionTechnologies at www.tdicurious.ca.

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