SOURCE: eStara

October 15, 2007 09:00 ET

Voyages-SNCF.com Boosts Results With eStara

RESTON, VA--(Marketwire - October 15, 2007) - eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that Voyages-SNCF.com, an online travel agency, has simplified its online booking process by enabling customers to quickly speak to its salespeople and customer care agents with eStara Click to Call.

Created in June 2000, Voyages-sncf.com is the leading online travel agency and the largest eBusiness site in France. The site averages more than nine million unique visitors each month and earned more than 1.5 billion euros in revenue during 2006. Travel packages represented 15 percent of overall sales in 2006 ($225 million), of which only a quarter of those sales were closed over the phone.

Last year, in an effort to improve its Web customer service and boost its online conversion rate, the site incorporated eStara Click to Call solely on travel search engine landing pages. The service allows an online customer to request an immediate call from a salesperson or customer care agent during the online payment process.

Since the addition of Click to Call, the number of incoming calls has sharply risen in a short period of time. Click to Call volume quadrupled from May to July 2007, climbing from 300 to more than 1,200 calls per month. The conversion rate also spiked as online sales conversions grew by more than 20 percent.

"Click to Call technology is very well adapted to the specificities of purchasing travel packages online because customers often require additional information or have questions that are not easily answered solely through the Web Site. Without this crucial information, the customer may abandon his/her online purchase. However, linking an agent with a customer in real-time often proves to be a determining factor in the sales cycle," said Valérie Galzy, customer relations support manager for Voyages-SNCF.com.

Based on the success of the program and its desire to capture a large share of the summertime travel industry, Voyages-SNCF embedded Click to Call buttons throughout the entire website. Beginning June 19, the Click to Call service was available on the Web Site's "Holidays" home page and in its newsletter sent to the entire SNCF customer database.

"We are quite satisfied with the results obtained with Click to Call technology in terms of both volume and performance," stated Galzy. "By expanding the number of pages that offered a Click to Call button, we've been able to better target prospective customers and substantially increase our online conversion rate."

"Voyages-SNCF.com has pioneered online commerce in France since its beginning," said John Federman, CEO, eStara. "By leveraging Click to Call throughout its online booking process, the company continues to innovate in how it connects online buyers with its sales agents."

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and Superpages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit www.eStara.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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