W3i, LLC

February 04, 2010 15:46 ET

W3i Advertisers, Publishers and Affiliates Can Now Access Robust Data

Improved Business Monitoring With W3i's New Associate Reporting Site

ST. CLOUD, MN--(Marketwire - February 4, 2010) - W3i, provider of marketing solutions that increase distribution, revenue, and engagement for consumer applications, announced today that its advertisers, publishers and affiliates can now access more data for better decision making.

"Our associates are essential to the success of our business. By providing more robust reporting they can make educated business decisions to optimize performance," said Rob Weber, VP of Business Development at W3i.

The W3i Associate Reporting Dashboard offers close to real-time business intelligence data including graphs for visual monitoring. Publisher and Affiliate stats include: revenue, conversion, conversion rate, EPC, and entry hits by product and country. Advertisers can see their acceptance rates by operating systems and countries. Many improvements were also made to the user interface.

W3i built the new interface from the ground up offering many useful features:

-- Quick Stat Dashboard: The dashboard includes a quick snapshot of associates' performance, including pie charts, bar charts, and trend line analysis for convenience.

-- Customized Reporting: Associates can use a pivot table format to see different views of their data and export to excel or PDF.

-- Data Insights: Enhanced metrics allow associates to slice data down to a granular level.

-- Dashboard Message Center: The message center improves communication, including messages on the latest promotional opportunities, technology roadmap releases, and other significant tips on how to increase consumer app distribution, revenue and engagement.

Joel Wolf of RNGDE, "Proud W3i Publishing Partner" comments: "W3i, GREAT new portal! Loving it. With the new Associate portal from W3i, we can track what country our revenue originates from as well as how our product is converting in that targeted region. This allows us to focus on the geographic segments where we see the most opportunity."

W3i will be completing the roll out to additional Associates over the next several days. For more information, contact W3i.

About W3:

W3i increases revenue, distribution and engagement for consumer applications and browser add-ons. W3i uses a network approach combining the demand for free applications monetized by the distribution of relevant applications when the consumer is in the installation mindset. The W3i Application Network uses InstallIQ, W3i's proprietary Windows installation manager, the first installer to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 350 million installs -- currently 9.6 million installs monthly, W3i will prove to be a valued distribution partner in growing your consumer application business. To learn more, visit the W3i Application Network.

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