December 17, 2007 08:33 ET

W.A. Wilde Poised to Meet Growing Demand for Custom Book Publishing

Wilde Digital Publishing Offers Production and Distribution Capabilities for Academic, Financial Service, and Web-to-Print Publishers

HOLLISTON, MA--(Marketwire - December 17, 2007) - W.A. Wilde, a leading direct marketing solutions provider, has returned to its roots in the publishing business after more than a century. Founded in 1868, W.A. Wilde today announced Wilde Digital Publishing, its new printing solution for the digital book market. Wilde Digital Publishing integrates traditional binding equipment with the latest digital printing technologies to serve sectors that rely heavily on digital printing like education, financial services and other web-to-print publishing businesses.

Changing business models, technological advances, costs and trends like specialization, rare books, and self-publishing have fueled the emergence of digital book publishing. With today's digital technology, publishers are more able to bring additional titles to market, keep titles in print longer and improve inventory and warehousing efficiencies.

"This emerging market allows us to leverage our deep experience in the financial services and education markets while taking advantage of our Xerox iGen3 digital print technology," said Tom A. Wilde, CEO and president, W.A. Wilde Company. "These machines allow us to print small quantities of specialized books in extremely short periods of time."

Wilde continued, "Not only do the financial aspects of digital book manufacturing look promising, but because it brings us back to our publishing roots, this effort holds great meaning for us as a 139-year-old family-owned business."

The total publishing market reached $35.69 billion in 2006, with growth predicted to expand up to $42 billion by 2011, according to Book Industry TRENDS 2007. Additionally, while digital printing accounts for less than five percent of current book production, the market is growing at more than 25 percent per year, according to INTERQUEST Director David Davis. Wilde Digital Publishing is poised to meet this growing demand for custom book publishing.

"Wilde Digital Publishing's superior production and distribution system ensures that our customized study guides for elementary and high school students are distributed to the right schools in each and every county we serve," said a leading academic publishing executive. "Their seamless end to end process has proven that W.A. Wilde is a reliable partner and a catalyst for allowing our organization to continue provide individually customized study materials for children who might not successfully pass state exams without our highly personalized study materials."

Wilde added, "Our business will continue to focus on our core expertise -- strategic marketing, technology solutions, direct mail and fulfillment. However, with an increased demand from customers for digital book manufacturing, we expect custom digital printing will be a growing segment of our W.A. Wilde's business over the next few years."

About W.A. Wilde Company

Founded in 1868, W.A. Wilde has evolved from a small New England publishing company into one of the nation's leading direct marketing solutions providers. W.A. Wilde offers a comprehensive suite of direct marketing services, including strategic account planning, creative development, integrated media research and acquisition, turnkey direct mail production services, database management, and fulfillment services. In addition, the company holds a cutting-edge position in digital asset management and currently offers its clients a host of web-based marketing tools as well as highly customizable print-on-demand capabilities. Wilde is based in Holliston, MA. For further information, please visit

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