May 31, 2006 15:40 ET

WEDDINGBELLS’ Readers Survey Reveals Facts and Figures Behind "The Big Day" to Kick Off the Bridal Season

TORONTO, ONTARIO--(CCNMatthews - May 31, 2006) -

Attention: Lifestyle editors

A Snapshot of Wedding Trends in Canada

WEDDINGBELLS' Readers Survey Reveals Facts and Figures Behind "The Big Day" to Kick Off the Bridal Season

The Canadian wedding season kicks off in June, and as thousands of couples across the country prepare to walk up the aisle, WEDDINGBELLS magazine reveals the facts: the who, what, when and how much, surrounding this big day.

Over 1,600 readers responded to WEDDINGBELLS' online survey that was conducted from March to April 2006. The result is a comprehensive snapshot of wedding trends in Canada.

"Canadian couples are increasingly spending more on the big day, and inviting more guests to their wedding," said Sarah Bull, Publisher, WEDDINGBELLS. "The most interesting fact that emerged from this study was the brands women choose during their wedding planning tend to be the brands they stick to well after their wedding."

Who is she?

- Average age is 27 among engaged women in Canada

- 71% already live with their fiance/significant other

- Average household income after marriage is $76,475

The big day

- Average of $25,800 will be spent on each Canadian wedding

- Average wedding size is 155 guests

- 25% of weddings have 200+ guests

- Top wedding months: July (20%), August (18%) and September (15%)

- Top engagement month: December (36%)

A year of planning

- The average reader has been engaged and planning her wedding for more than 10 months

- Decisions related to key products are confirmed several months prior to the wedding:

- 10 to 12 months Ceremony location and bridal gown

- seven to nine months Wedding cake, florist and bridesmaids dresses

- three to six months Gift registry, groom's formalwear and limo services

Show me the money

- On average, engaged women in Canada will spend $6,300 on home improvements in the next 12 months, and an additional $1,800 on furniture

- 42% expect to buy a new vehicle within the next two years

- 68% will travel outside of Canada within the next year, spending an average of 11.6 nights abroad

- Majority of women continue to use the specific brand of products used on their wedding day well after the wedding.

The honeymoon

- The average honeymoon lasts 8.8 nights away from home

- 59% of new brides plan to honeymoon outside of Canada


WEDDINGBELLS is a St. Joseph Media publication ( Other award-winning titles include Toronto Life, FASHION Magazine, FASHION18, Wish, Gardening Life, MARIAGE Quebec, WHERE Canada magazines, Ottawa Magazine, THE LOOK, Canadian Family and Quill & Quire. St. Joseph Media is a division of St. Joseph Communications, Canada's largest privately owned communications company with four distinct business platforms in content, print, documents and media.

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