WOW Mobile Media Inc.

WOW Mobile Media Inc.

January 29, 2007 16:51 ET

WOW Mobile Media Creates the Ultimate Media "Vehicle"

Turning the Transport Trucks that travel Ontario's Highways into Moving Billboards

TORONTO, ONTARIO--(CCNMatthews - Jan. 29, 2007) - WOW Mobile Media, the Toronto based media marketing company, has developed an exciting new way to reach millions of people in Southern Ontario - the most desired media market in Canada. By utilizing large transport trucks as huge moving billboards on Ontario's highways, WOW is helping forward-thinking marketers reach millions of drivers who travel the provinces' busy highways and major roads daily.

"WOW is providing marketers with an enormously impactful new marketing 'vehicle'", says Lyle Goodis, President and founder of WOW Mobile Media. "Recent data shows that almost 74% of Canadians drive to work and on average they spend 58 minutes commuting each day. Until now, thousands of marketers have not been able to find innovative, cost-effective and creative approaches to out of home and direct-to-market media."

In conjunction with multiple large transport companies, WOW Mobile Media works with marketers - both business to business and business to consumer -- to develop cost-efficient, creative messaging for transport truck sides (from 26' to 48' and 53' long trailers) to help sell their products and services.

Marketers can utilize from 10 to over 500 trucks that travel all of Southern and Central Ontario's major highways, and throughout the Greater Toronto Area/Golden Horseshoe on a daily basis that cover over 17 million miles per year. WOW's trailers are available on both long term and short term space contracts.

"WOW's truck ads are enormous value versus traditional out of home media," explains Goodis, a Toronto advertising and marketing executive with over 26 years' experience. "Our clients receive over double the ad space area at less cost versus a traditional 10' x 20' billboard. Another advantage is our ability to utilize the fleets in various guerrilla marketing methods for both long term ad campaigns - product advertising campaigns, co-op advertising and corporate branding for example - and short term buys such as major events, product launches and store openings."

WOW Mobile Media offers full service strategic campaign planning, creative design development (if required), production, installation and tracking capability for its growing inventory of over 500 trucks.

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