Loblaw Companies Limited

Loblaw Companies Limited

April 21, 2010 06:00 ET

WWF-Canada and Loblaw Launch Granting Program to Help Schools Activate Green Initiatives

TORONTO, ONTARIO--(Marketwire - April 21, 2010) - WWF-Canada is proud to announce the Green CommUnity School Grants Program. Through the generous support of Loblaw Companies Limited (Loblaw), WWF-Canada will give grants totalling $600,000 to Canadian elementary and secondary schools to support environmental projects over the next three years. The granting program also supports WWF-Canada's goal of inspiring Canadians to take positive environmental action in their everyday lives.

"Today's youth are tomorrow's leaders," says Gerald Butts, President and CEO, WWF-Canada. "This generation of students is more environmentally savvy than any other in history. We hope the Green CommUnity Granting Program will help students turn their environmental beliefs into action in their communities and throughout their life."

The grants, made possible through a corporate donation and partial proceeds from Loblaw's plastic shopping bag reduction program, will be awarded to schools working on environmental projects that help reduce their community's impact on the environment, increase understanding of environmental issues and solutions, stimulate environmental leadership, and inspire students and their communities to take action.

Grants of up to $5,000 will be made available to schools across Canada. Any private, public, or independent Canadian elementary or secondary school that is working on a green initiative is eligible to apply. The application deadline for this year is May 3, 2010. Winners will be announced in June. Find out more at www.wwf.ca/greencommunitygrants.

"We are happy that through our plastic shopping bag reduction program, we are able to encourage support for green initiatives through programs such as the Green CommUnity School Grants Program," said Bob Chant, vice president, corporate affairs, Loblaw Companies Limited. "Students are eager to promote change and together, through the CommUnity School Grants Program we can help take on the challenges facing our environment."

In addition to working with students and schools, WWF-Canada works with Canadians online, offline, in urban and rural communities to help reduce their footprint by making smart environmental choices, recognizing those individuals who are leading by example and celebrating collective action to motivate others. The next public campaign is launching on May 30 and will encourage Canadians to lighten their footprint by leaving the car at home. Learn more at www.wwf.ca or www.facebook.com/wwfcanada.

About WWF-Canada

WWF-Canada (World Wildlife Fund Canada) is a member of WWF, one of the world's largest independent conservation organizations, active in more than 100 countries. WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature to thrive. In Canada, we create solutions to conservation issues important to Canadians and the world. WWF-Canada works collaboratively with governments, businesses and the public to help fight climate change, the single biggest environmental threat to our planet; conserve our oceans and freshwater resources; and educate and mobilize people to build a conservation culture. WWF-Canada's main office is in Toronto, with regional offices located in Vancouver, Prince Rupert, St. Albert, Ottawa, Halifax and St. John's. For more information, visit wwf.ca.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian customers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to customers President's Choice Financial® services and offers the PC® points loyalty program.

This news release and associated material can be found on wwf.ca.

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