Loblaw Companies Limited

Loblaw Companies Limited

February 23, 2010 06:00 ET

WWF-Canada and Loblaw Are Turning Down the Heat Across Canada

Loblaw stores are turning down their thermostats to inspire Canadians to take action on climate change

TORONTO, ONTARIO--(Marketwire - Feb. 23, 2010) - Today, Loblaw corporate and participating franchise stores across the country will turn down store thermostats by three degrees Celsius for WWF-Canada's Sweater Day. The initiative is designed to demonstrate how simple changes in behaviour at work and at home can help save our planet. Loblaw expects to reduce greenhouse gas emissions by about 5.6 tonnes in just one day.

At Loblaw corporate and participating franchise stores, customers will see colleagues and franchise employees wearing "fun" sweaters and Sweater Day signage in stores to acknowledge the lower temperature and highlight Loblaw's commitment to help Canadians live lighter on the planet. Turning down the thermostat by a couple of degrees may not seem very noticeable; however, a small change can make a big difference in the fight on fighting climate change. 

Residential heating produces about 44 megatonnes of greenhouse gas emissions per year1. If every Canadian turned down their thermostat by three degrees in the winter, 2.2 megatonnes of carbon dioxide per year could be saved a year – the equivalent of taking about 350,000 cars off of the road.

"WWF-Canada is excited to be working with Loblaw who is not only setting the bar for environmental leadership at the corporate level but also encouraging their customers to adopt environmentally conscious behaviours," says Gerald Butts, President and CEO, WWF-Canada.

Sweater Day is just one small step in a bigger partnership between WWF-Canada and Loblaw. The Green CommUnity Program, supported by Loblaw, is one of WWF-Canada's many efforts to engage Canadians to take planet-friendly actions every day. The program aims to inspire one million Canadians to make greener habits part of their daily routines, such as using reusable bags, eating local food, and turning down the heat. 

"At Loblaw we are committed to reducing the environmental impact of our products and operations and driving industry innovation for responsible approaches to business," says Bob Chant, Vice President, Corporate Affairs, Loblaw Companies Limited. "Today our corporate and participating franchise stores are reducing energy consumption in the hopes of inspiring Canadians to do the same."

WWF-Canada works with Canadians online, offline, in urban or rural communities, recognizes those individuals who are leading by example and celebrates collective action to motivate others. The next campaign is launching in June and will encourage Canadians to lighten their footprint by leaving the car at home. Learn more at www.wwf.ca or www.facebook.com/wwfcanada.

About WWF-Canada

WWF-Canada (World Wildlife Fund Canada) is a member of WWF, one of the world's largest independent conservation organizations, active in more than 100 countries. WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature to thrive. In Canada, we create solutions to conservation issues important to Canadians and the world. WWF-Canada works collaboratively with governments, businesses and the public to help fight climate change, the single biggest environmental threat to our planet; conserve our oceans and freshwater resources; and educate and mobilize people to build a conservation culture. WWF-Canada's main office is in Toronto, with regional offices located in Vancouver, Prince Rupert, St. Albert, Ottawa, Halifax and St. John's. For more information, visit wwf.ca.

About Loblaw

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 139,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.


  1. http://www.ec.gc.ca/pdb/ghg/inventory_e.cfm 

This news release and associated material can be found on wwf.ca.

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