SOURCE: Thomson

October 16, 2006 11:18 ET

Wal-Mart and PRN, a Thomson business, announce rollout of the in-store media network of the future

Boulogne Cedex -- (MARKET WIRE) -- October 16, 2006 -- Wal-Mart and PRN, a Thomson business, announce rollout of the in-store media network of the future

Wal-Mart and PRN's Launch Of IPTV Network At Retail Provides Unprecedented Targeting Capability.

More than 400 Marketers and Advertisers Attend The Wal-Mart 2007 Summit.

PARIS and SAN FRANCISCO - October 16, 2006 Wal-Mart Stores (NYSE: WMT) and Premier Retail Networks (PRN), a wholly owned subsidiary of Thomson SA (Euronext: 18453) (NYSE: TMS) introduced the in-store media network of the future at Wal-Mart Network Annual Summit on October 9, 2006 in Bentonville, AR. More than 400 leading marketers and advertisers were in attendance.

The launch of the IPTV network at retail enables Wal-Mart to deliver a targeted, media experience to shoppers. Wal-Mart announced that the new systems with IP technology offer content flexibility and a technology platform they will build upon in 2007 and the years ahead.

The new network which will consist of over 100,000 flat panel screens, delivers product messaging tailored to key departments and customer segments on eye level plasma screens. Endcap display channels will demonstrate the benefits of the products carried on specific endcaps.

"The results of our extensive pilot research prove that targeting relevant programming to strategically important departments moves the needle on both brand awareness and sales while improving the shopper experience. For that reason we are committed to making the network of the future the network of today." --Mike Hiatt, Director Internal Media Networks, Wal-Mart Stores.

"In-store media is becoming mainstream. The Wal-Mart Network is a powerful tool available to marketers to address the critical last ten yards or what P&G calls the First Moment of Truth. Wal-Mart continues to offer the most expansive, most robust and most effective in-store network in retailing. We are totally committed to making it an even more powerful tool for all of us." Stephen Quinn, SVP Marketing, Wal-Mart Stores.

"84% of America shops in our stores. The store is our number one media channel. The network of the future will allow us to take full advantage of it.' John Fleming, Chief Marketing Officer, Wal-Mart Stores.

Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements due to changes in global economic and business conditions, consumer electronics markets, and regulatory factors. More detailed information on the potential factors that could affect the financial results of Thomson is contained in Thomson's filings with the U.S. Securities and Exchange Commission.

About Thomson — World leader in digital video technologies

Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, services, and systems to help its Media & Entertainment clients - content creators, content distributors and users of its technology - realize their business goals and optimize their performance in a rapidly changing technology environment. The Group is the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA, and Thomson brands. For more information:

About PRN Corporation

Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 6,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include SuperValu, Albertsons, Best Buy, Circuit City, Costco, Jewel-Osco, Pathmark, Ralphs, SAM'S CLUB, Shaw's, ShopRite, Star Market, and Wal-Mart Stores. Based on information provided by several third-party research firms and retailers, PRN Network is watched more than 180 million times each month by consumers in retail stores. PRN's headquarters are in San Francisco, California. PRN is wholly-owned by Thomson SA (Euronext: 18453) (NYSE: TMS), the world leader in integrated solutions (technologies, equipment and services) for the entertainment and media industries. For more information, please visit

About Wal-Mart

Wal-Mart Stores, Inc. (NYSE: WMT) operates Wal-Mart discount stores, supercenters, Neighborhood Markets and Sam's Club locations in the United States. The company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom. The company's securities are listed on the New York Stock Exchange and NYSE Arca, formerly the Pacific Stock Exchange, under the symbol WMT.

More information about Wal-Mart can be found by visiting Online merchandise sales are available at

|     Press Relations   |                   |                    |
|  Martine Esquirou     |  +33 1 41 86 58 51|martine.esquirou@tho|
|                       |                   |            |
|  Marine Boulot        |  +33 1 41 86 55 97|marine.boulot@thomso|
|                       |                   |               |
|  Genet Garamendi (PRN)|    +1 415 808 9167|Genet_Garamendi@prn.|
|                       |                   |com                 |
|  Investor Relations   |                   |                    |
|  Marie Boidot         |  +33 1 41 86 51 00|marie.boidot@thomson|
|                       |                   |.net                |
|  Laurent Sfaxi        |  +33 1 41 86 58 83|laurent.sfaxi@thomso|
|                       |                   |               |
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