Wal-Mart Canada Corp.

Wal-Mart Canada Corp.
Breakfast Clubs of Canada

Breakfast Clubs of Canada

November 07, 2007 14:02 ET

Wal-Mart's Go Bananas! Campaign for Children's Nutrition Programs Reaches a New Height of $1.4 M

MISSISSAUGA, ONTARIO--(Marketwire - Nov. 7, 2007) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Wal-Mart Canada and Breakfast Clubs of Canada announced today that the recent Go Bananas! campaign held at Wal-Mart stores across the country toppled the fruit bowl again with a record-breaking donation of $1.4M.

Last month's three-week campaign invited Wal-Mart Canada customers at Wal-Mart stores and SAM'S CLUBs to pitch in a loonie for a banana icon at the checkout. They responded with a huge wave of enthusiasm to give Canadian kids an equal start at school and in life. Additionally, Wal-Mart Canada contributed more than $570,000 on behalf of each of its stores.

From a Wal-Mart cash register to a full tummy in the morning before class, money raised by the Go Bananas! campaign will benefit Breakfast Clubs of Canada and school nutrition programs supported by the Breakfast for Learning network. This network links with 2,400 community nutrition programs feeding 230,000 kids from coast-to-coast.

"Providing children a healthy breakfast so they can be the best they can be in school is something our associates and customers instantly understand," said Mario Pilozzi, President and CEO of Wal-Mart Canada. "This program helps Canadians open their wallets, hearts, and minds for kids."

With this year's record donation, this adds up to more than $7 million contributed to school nutrition programs by Wal-Mart Canada and SAM'S CLUB associates, its customers and members, and suppliers.

"Again, we are amazed and extremely grateful for the generosity and ongoing support of Wal-Mart Canada customers and associates," said Daniel Germain, President and Founder of Breakfast Clubs of Canada. "Our work depends on support from corporations like Wal-Mart. Together we are already making a difference. We invite other organizations to join us."

For more information about Breakfast Clubs of Canada, visit www.breakfastclubscanada.org. To learn more about Breakfast for Learning, visit www.breakfastforlearning.ca.

About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 298 outlets. Since 2000, more than 100 Canadian communities have lobbied or petitioned to have a Wal-Mart store built in their towns. Every week in Canada, Wal-Mart contributes more than $290,000 to Canadian charities. Last year alone, the company raised and donated more than $15 million to charities across the country. Throughout Canada, Wal-Mart employs over 70,000 Canadians and has been consistently ranked one of the best companies to work for in Canada by international human-resources firm Hewitt Associates and Report on Business Magazine. A 2006 Synovate survey showed that 80 per cent of Canadians with a Wal-Mart store in their community are glad we're there.

Contact Information

  • Breakfast Clubs of Canada
    Dominique Ladouceur
    1-866-794-4900 ext. 229
    Wal-Mart Canada
    Felicia Fefer
    (905) 821-2111 ext. 4466