SOURCE: DC Brands International, Inc.

November 28, 2007 16:57 ET

Walgreens Expands Test of Turn Left Energy

DENVER, CO--(Marketwire - November 28, 2007) - Several weeks ago DC Brands International (PINKSHEETS: DCBR) announced they had reached an agreement with Walgreens to test Turn Left Energy Drink throughout some 100+ locations in the greater Atlanta area. Today the company is excited to announce they received authorization to expand the test into Tampa Bay, Florida. This new market will encompass an additional 130+ stores and product will hit shelves in early January.

Said DC Brands VP of Sales Jim Randall, "This is confirmation the original test has gone very well and Walgreens is happy with the results in the initial market. Based on the theme of Turn Left and with end of the NASCAR season, Tampa will be the next market to roll out, which will be actively marketed to with respect to our big Daytona 500 2008 season kick off and Corvette giveaway. I do not want to put the cart in front of the horse, but we expect to announce as many as 3-5 more areas by the end of February. If they all go as well as expected, that will open the door to the entire chain of more than 4,000 Walgreens locations nationwide.

"We have said many times that we had a goal of over 5,000 store shelves secured by the end of Q2. I want everyone to understand that these stores are over and above that figure. We are still on track to accomplish that number with multiple major retailers outside of the Walgreens chain, so they would amount to an enormous bonus for our projections. My priority now is keeping our team ahead of schedule to surpass our goals and to see that each of these roll outs happens without a hitch."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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