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Want to Earn Interest on All of Those Holiday Gift Cards? Leverage Gift Card Value on LeverageCard.com
Website Allows Consumers to Buy, Track, Exchange and Even Earn Interest on Gift Cards From Top Retailers, and Manage Loyalty and Reward Programs Online
| Source: Leverage Inc.
IRVINE, CA--(Marketwire - December 3, 2007) - Leverage Inc. (http://www.leveragecard.com) today
unveiled a personal web application that offers savvy consumers a virtual
toolbox of ways to maximize the value of gift cards, reward and loyalty
resources online. This breakthrough in the gift card market will help busy
users make this year's shopping season more efficient and enjoyable.
Gift cards
registered from participating retailers on Leverage will actually earn
value rather than depreciating or expiring over time. This provides a huge
service for the consumer market, where $8 billion worth of gift cards were
lost, destroyed or devalued last year alone.
Leverage also allows users to fully utilize the benefits of loyalty and
reward program memberships -- so they won't miss out on complimentary goods
and services, status upgrades and money saving perks. Additionally, users
will be able to buy and trade gift cards through social and e-commerce
capabilities built into the site.
All gift card information on Leverage is securely collected, aggregated and
presented to consumers in a friendly and intuitive interface where users
can see each time their accounts are updated.
Leverage users can create a simple account profile in less than a minute,
and for the first time perform all of the following tasks with a single
online application:
-- Buy gift
cards from top retailers, restaurants and travel providers
-- Conveniently track and exchange gift cards online
-- Earn interest on
gift card balances
-- Manage
loyalty and reward programs
-- Receive targeted offers and savings from retailers based on gift card
holdings, as well as self-reported demographic, psychographic, gift
occasions and travel plans
-- Maintain complete privacy of all personally identifiable information
At the time of launch, more than 100 retailers across all major categories
have signed on to participate including category leaders: American
Airlines, Art.com, Blockbuster, Borders, Cabela's, Gorton's, Nike, Panera,
Payless, Pier 1, Regal Cinemas, Sharper Image, Staples and Red Envelope.
Introducing Transparent Targeting
In addition to managing gift card, loyalty and reward programs, Leverage
users will also be eligible for special offers and discounts from
participating retailers based on self-reported, non-personally identifiable
information including age, gender, location, gift card ownership, loyalty
program memberships and upcoming travel or gift occasions. When users view
these promotions, they will see exactly why they were chosen to receive
them, and can adjust their profile to either attract or avoid similar
messages in the future. This system, called 'Transparent Targeting,'
creates a feedback mechanism that allows the consumer voice to be heard
clearly and gives merchants the ability to optimize their campaigns based
on user feedback. Extensive privacy and security standards are in place to
protect each customer's account information and personal data.
"Transparent Targeting allows Leverage to offer what I see as the Holy
Grail of online marketing. It is the first site to really connect retailers
and consumers in a completely mutually beneficial way -- with retailers
reaching consumers directly, and users having far more control over the
timing, volume and relevance of the promotions and advertisements they
receive," said Leverage CEO, Mark Edward Roberts. "Ultimately, Leverage
was born out of our desire to decrease the hassle involved with managing
gift cards, loyalty and reward programs, and offers and savings. We believe
we are the first company to fully fill this gap in the consumer
marketplace, and are thrilled to be bringing more efficiency and enjoyment
to the shopping experience."
LeverageCard.com goes live at 12 AM E.S.T. on December 3, 2007.
The Gift Card Market
It's been estimated that two-thirds of consumers receive gift cards,
driving a market that exceeded $80 billion last year in the United States
alone and is expected to exceed $100 billion dollars in 2007. Meanwhile,
according to Jupiter Research, more than 75 percent of consumers now have
at least one loyalty card, and one-third of the shopping population is
estimated to have two or more cards.
About Leverage Inc.
Leverage Inc. provides a free personal web application for users to manage
their gift cards, loyalty/rewards program and retailer offers online.
Leverage customers have access to a single application that allows them to
purchase, track and exchange gift cards, earn interest on gift card
balances, enroll in and manage loyalty and reward programs and receive
highly targeted offers and savings from retailers. Furthermore, Leverage
allows businesses to deliver offers and marketing messages in a
non-interruptive and completely transparent way at the very moment
customers are preparing to shop. Privately held and based in Irvine,
California, Leverage Inc. can be found at LeverageCard.com.