SOURCE: HouseValues

November 14, 2006 13:54 ET

Want to Reach the Top in Real Estate? Adhere to Three Simple Best Practices and Success Will Likely Follow, HouseValues CEO Ian Morris Says

Executive Offers Ideas on Best Practices During Key Presentation at National Association of Realtors Conference in New Orleans

NEW ORLEANS, LA -- (MARKET WIRE) -- November 14, 2006 -- HouseValues Inc. (NASDAQ: SOLD) CEO Ian Morris this weekend offered a variety of business-building tips and ideas to America's real estate agents -- but stressed that the key to reaching the heights of the industry is usually found in three simple best practices. Morris presented his suggestions as part of a presentation and discussion at the National Association of Realtors Conference and Expo in New Orleans.

During the panel, "Developing More Business Through Effective Lead Management," Morris and long-time HouseValues subscriber Staci Dancey discussed not only effective lead and business management strategies for real estate professionals, but also some of the best practices that propel top producers to the pinnacle of the industry.

According to Morris, top-producing real estate agents adhere daily to the following three simple best practices to achieve the kind of success many agents only dream of:

1. A focus on long-term planning
2. Comprehensive, automated business systems in place
3. A commitment to learning and innovation
"From our company's interaction with more than 16,000 top-producing real estate agents representing markets across North America, we've discovered that a large part of their success is directly attributed to doing things consistently, treating every lead the same, and letting their systems handle as much of the work as possible," Morris said.

Many of the traditional ways real estate agents have achieved success -- such as advertising in newspapers and relying on outdated systems to stay in touch with consumers -- are no longer enough to meet the expectations of today's tech-savvy home buyers and sellers, nearly 80% of whom use the Internet as part of their process, according to NAR.

"Consumers' expectations are not only changing, but they expect more from their real estate agent and they expect it faster," Morris said. "At HouseValues, our mission is to provide real estate professionals with the tools, technology and services to help agents serve their customers better, faster and smarter, and as a result make more money."

A copy of his presentation can be found at

About HouseValues Inc.

Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include™, a lifestyle and neighborhood-centric home buying and selling service;, a service that provides current and prospective homeowners with competitive mortgage and refinance quotes from leading lenders;®, a service that provides home sellers with market valuations of their current home; and™, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at


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