SOURCE: WatchIndia

October 15, 2007 16:04 ET

WatchIndia Announces Partnership With Yash Raj Films

Yash Raj Films' Top Titles Available Online for Pay-Per-View on Watchindia.tv

NEW YORK, NY--(Marketwire - October 15, 2007) - WatchIndia today announced a strategic partnership with Yash Raj Films (YRF), India's leading entertainment conglomerate. Starting this month, WatchIndia will offer Bollywood films produced by Yash Raj Films via Pay-Per-View. WatchIndia offers the 4 million Indian expatriates living in the U.S. and Canada live Indian TV, top-rated channels and free video-on-demand -- all with only an Internet connection.

"A partnership with WatchIndia allows us to offer our top-rated films to a global audience through online digital download," said Mr. Sanjeev Kohli, director & CEO of Yash Raj Films Pvt. Ltd. "The growing demand for Indian films across the globe, coupled with the emergence of new mediums to offer our movie content, makes the digital arena one of our key focus areas for expansion in the future."

WatchIndia is starting with pay-per-view this month; thereafter all YRF content will be available in the Download Store in 2008. Eighteen YRF blockbusters including Dilwale Dulhania Le Jayenge, Dhoom:2, Fanaa, Veer-Zaara, Dil To Pagal Hai, Kabhi Kabhie, Dhoom and Ta Ra Rum Pum among others will be available on WatchIndia starting this month.

"We are very excited to partner with Yash Raj Films to provide our users access to premier Bollywood entertainment," said Tripti Singh, spokesperson for WatchIndia. "WatchIndia's extraordinary success with over one million unique visitors per month is testament to the demand for Indian content online that offers flexibility to enjoy wherever you are."

About WatchIndia

WatchIndia is the first site from Live Asia TV, an innovative new Internet Television company whose goal is to bring ethnic Asian programming to those residing in the diaspora. WatchIndia partnered with top rated networks in India including Times NOW, Zee TV, Zoom, Zee Sports, IOL Movie Channel, Zee Punjabi, Zee Gujurati, Zee Cinema, Aastha and now Yash Raj Films. For more information, or a free two-day trial, visit www.WatchIndia.tv

About Yash Raj Films

Yash Raj Films (YRF) is the leading player in the Indian film industry and the country's premier independent Studio conglomerate. The Company's core lies in the production and distribution of some of the industry's highest grossing films. With offices also in New York, London and Dubai, YRF handles the global distribution of its own films as well as films of other leading Indian producers. The Company also has its own music and home entertainment labels, design cell and post-production facilities, internet, digital, merchandising and marketing divisions, as well as in-house units focused on the creation of television software, ad films, and music videos. YRF also has its own state-of-the-art fully integrated Studio, producing an average of 6 films a year, and thus making it an integral part of the entertainment business in India. For more information, visit www.yashrajfilms.com

Contact Information

  • Press Contact:
    Jessica Goon
    5W Public Relations
    212-584-4329
    jgoon@5wpr.com