WatchIt Technologies Announces New Directions

ARDEN, NC--(Marketwire - August 18, 2010) -  WatchIt Technologies Inc. (PINKSHEETS: WTCT) announced today that the Company has entered the multibillion dollar "Green Technologies" arena. According to the company, it has begun an emerging technologies incubator program aimed at attracting new and up and coming companies that have viable "green" products and services. Most companies partnering with WatchIt Technologies will have already completed their initial R&D and will need management consultation and financial assistance to take it to the next level and to profitability.

"In preparation, we have been interviewing and prioritizing a number of 'green' companies over the last several weeks," according to Brian Riley, newly appointed President of WatchIt Technologies Inc. "Thus far we have had serious discussions with four different 'green' companies. They range from 'certified green cleaning products' to devices that dramatically increase fuel economy and reduce emissions. Our goal is to make the first product announcement within the next 30 days."

"The company plans to capitalize on the management experience of its executive team and to put the necessary controls and fiscal policies in place to help ensure the success of the newly developed companies," stated Riley. "In this investment environment, a strong financial background can only assist in achieving the companies goals."

About WatchIt Technologies Inc.:

WatchIt Technologies is an alternative "incubator" for developing and emerging "Green Technology" corporations. Its focus is on strategies that are structured to mitigate risk and produce returns in all market environments. Its current investment/development strategy is on direct investments in small/micro-cap public companies that have emerging growth and development and are exclusively involved in some aspect of "Green Technology." It will offer management consultation to companies that meet its strict criteria and vetting process and align them with individuals and financiers to help them achieve their financial goals and objectives.

Safe Harbor Act: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact Information:

Contact:
Investor Relations
1-828-483-4131

Website: www.watchittech.com