SOURCE: WatchIt Technologies, Inc.

November 27, 2007 10:05 ET

WatchIt Technologies Subsidiary Child Watch Network to Begin National Beta Testing of Digital Signage Network

ASHEVILLE, NC--(Marketwire - November 27, 2007) - WatchIt Technologies, Inc. (PINKSHEETS: WTCT) announces that its wholly owned subsidiary, Child Watch Network, plans to launch a national beta test of its digital signage hardware and software platform. A provider of child safety information, the Child Watch Network uses its digital signage network to disseminate time-critical information on missing children and child safety issues, while offering retailers a dynamic point-of-purchase advertising medium. Over the next three to four weeks, retailers in California, Florida, Kansas and Virginia will begin beta testing of the network. The Child Watch Network is currently in discussions with several major retail chains and anticipates a full-scale rollout, upon completion of beta testing near the end of the first quarter of 2008.

The Child Watch Network operates under a license agreement with Child Watch of North America (CWNA), a 501(c)3 non-profit organization. For more than 15 years, CWNA has been providing safety information nationwide through its Kidguard Safety Program, and has aided law enforcement in the recovery of 181 missing children.

"We are committed to helping Child Watch in its efforts to protect the nation's children, while at the same time extending its national outreach to build a safer tomorrow for our children and families," stated Frank Moody, CEO of WatchIt Technologies. "The Child Watch Network aligns retailers and products to a very worthy cause, providing additional incentive for participating advertisers. Retailers now have the potential to generate new revenue streams from the sales of rotating advertisements using state-of-the-art digital signage."

About WatchIt Technologies, Inc.

WatchIt Technologies, Inc. is an emerging out-of-home new media advertising Company operating the Child Watch Network (CWN). CWN delivers time sensitive missing children information while providing a dynamic digital signage network for advertisers to reach on-the-go consumers with a targeted effective medium. Recently, the Company also acquired BMA Partners, Inc. dba Billboard Music Academy. BMA is a licensee of Billboard Magazine, the standard bearer of the music industry. The Company is developing a full service music community with a proprietary music education program and a music oriented social network as its centerpiece. WatchIt has also acquired the international rights to market and sell Boondoggle Sports Network as the WatchIt Network in association with Quizzing, LTD., a UK company specializing in pub based sports and trivia based games. The WatchIt Network also utilizes dynamic digital signage. The Company will initially focus on establishing a presence in the United Kingdom and will utilize management's experience and contacts to expand into other European countries.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, contained in this release which are not historical facts may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the Company's products and services, the availability to the Company of adequate financing to support its anticipated activities, the ability of the Company to generate cash flow from operations and the ability of the Company to manage its operations.

For more information on: Child Watch of North America; WatchIt Technologies, Inc.

Contact Information