SOURCE: WayPoint Biomedical Holdings, Inc.

November 05, 2007 07:00 ET

WayPoint Biomedical Holdings, Inc. Launches Their New Health Essist Interactive Website and Expands Retail Network

HUNTINGTON BEACH, CA--(Marketwire - November 5, 2007) - WayPoint Biomedical Holdings, Inc. (PINKSHEETS: WYPH) is proud to announce the launch of their new Health Essist® interactive e-commerce website. The new domain name is The Company has also begun the process of introducing their Topical Patch product line into new retail market sectors, in addition to the Convenience Store trade.

The Health Essist products currently available for on-line purchases include, the Health Essist Hangover-Free Patch, and the recently introduced, Health Essist Energy-Boost Power Patch™. Both products may be ordered using the new secure on-line website. Web viewers can also see information on our proposed new Travel-Guard Patch, scheduled for introduction before year end. In addition to end-user consumers, both retail stores and authorized wholesale distributors have the ability to purchase products through the secure website, once they have met the protected submission, screening and approval requirements.

Health Essist VP of Sales & Marketing, Phill Richer, states, "We are very pleased to launch our new interactive site, which will allow all levels of trade to purchase our products using a secure website." Richer adds, "We expect to be a valuable tool for creating revenues at all levels, along with disseminating important product information to the public, and enabling retailers to locate local participating wholesale distributors, such as McLane Company, for purchases."

The Company has also taken steps to expand the Health Essist range into other market sectors. WayPoint no longer retains TNT Marketing as their brokerage group into the C-Store trade, and the Company has secured more regionalized representation, targeting multiple retail markets.

About WayPoint Biomedical Holdings, Inc.:

WayPoint Biomedical Holdings, Inc. (PINKSHEETS: WYPH) is the holding Company of Health Essist, Inc., a pioneering new biomedical firm specializing in topical transdermal products for enhancing human health, wellness and fitness. The Company develops and markets a unique array of cutting-edge products, including their topical transdermal Health Essist® Hangover-Free and Energy-Boost Power Patch lines. Health Essist's unique and affordable products are focused on providing all-natural wellness enhancement solutions and relief. The Company's primary target sector is the rapidly growing Over the Counter (OTC) retail natural health and wellness market. For more information on the WayPoint Biomedical Holdings range of Health Essist® products visit

Included in this release are certain "forward-looking'' statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding WayPoint's performance. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual future results may differ materially from those anticipated, depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, the success of enhancements to WayPoint's brand image, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, including uncertainties relating to global political conditions, such as terrorism. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. WayPoint Biomedical Holdings will not update any of the forward-looking statements after the date of this release and they speak only as of this date.

Contact Information