SOURCE: We Save Homes, Inc.

April 27, 2010 09:00 ET

We Save Homes, Inc. Launches Television Marketing Campaign to Target Growing Mortgage Default Services Market

More Than 7 Million U.S. Homes Now Behind on Payments

IRVINE, CA--(Marketwire - April 27, 2010) -  We Save Homes, Inc. (OTCBB: WESA) a company that provides a full-range of products and services for the mortgage default services industry announced today that it has launched a significant infomercial marketing campaign, reaching out to millions of homeowners who are now behind on their mortgage payments.

The campaign, which is focused on the short-sale marketplace, will be live by mid-May, starting with a 60 second commercial http://spots.steeleboy.com/xflash/StardustMedia/StardustMedia.html), followed by the launch of a 30-minute infomercial. A short sale is a sale of a property in which the lender agrees to accept less than the balance owed on the property's loan.

We Save Homes, Inc.'s Robert Schaefers stated, "More than seven million households are behind on their mortgages, risk foreclosure and they are looking for a solution. Foreclosure is not their only option. We have streamlined the short sale process to make it a much more viable and more financially attractive solution for the borrow and lender. Moreover, under the new Home Affordable Foreclosure Alternatives program borrows now earn a financial 'relocation incentive' and servicers receive a fee for completing a short sale."

In April 2010, the U.S. government implemented the Home Affordable Foreclosure Alternatives (HAFA) Program. With the adoption of the Home Affordable Foreclosure Alternatives "HAFA rules" introduced by the Obama Administration, industry experts expect a significant increase in short sale opportunities. The current national short sale opportunity increased by 932,234, or 7%, in the first quarter of 2010 compared to the same quarter in 2009, as reported by RealtyTrac's April 15, 2010 findings.

According to an industry expert, shorts sales accounted for 17% of all residential real estate sales in February 2010, up from nearly 13% in November, 2009. In March of this year, CNN Money reported, "Bank of America, the country's largest mortgage servicer, has more than doubled the number of short sales it processed in recent months."

The infomercial campaign, which will run in the Western United States, includes California, Arizona, Nevada, New Mexico and the State of Washington. California, Arizona and Nevada rank in the top 10 of states with the most non-current loans.

The infomercial marketing campaign is a joint venture advertising campaign between We Save Homes, Inc. and Stardust Broadcasting. Stardust, a division of AMM, Inc., has been successfully joint venture selling products on television for 22 years. AMM, Inc. CEO Mark Brylow commented, "We are very excited about launching our infomercial marketing campaign with We Save Homes, Inc. Millions of homeowners around the country are looking for practical default servicing solutions other than foreclosure. And We Save Homes, Inc. offers a financially attractive short-sale process which can be completed in just a few weeks. At Stardust we have the 4th largest grossing infomercial in history with Dermal Tone, which totaled over $100,000,000 in sales for a single product. Like Dermal Tone, We Save Homes, Inc. is addressing a large market opportunity. We have high expectations for our campaign with We Save Homes, Inc."

ABOUT WE SAVE HOMES, INC.

We Save Homes, Inc. provides a complete asset solution and all-inclusive results for commercial and residential mortgage servicers throughout the nation. The regulatory-compliant default management methods: save time, eliminate errors, and increase efficiency. The Company's clients maximize asset preservation at the same time as: reducing costs, streamlining operations, and optimizing borrower relationships.

Advanced technology, as well as the Company's knowledgeable customer and field service professionals, enable We Save Homes, Inc. to use its experience-based partnering and proven field services to provide a complete solution.

About AMM, Inc. (Stardust Broadcasting)

Stardust Broadcasting has been in business for 20 years. Through this period, Stardust has built excellent relations with giant networks and production studios. These trusted relationships and the continual stream of successful products we represent allow us the leverage with networks for Joint Venture Agreements. Stardust's Infomercial for DermalTone in the late 90's sold over $100 million of product.

This news release may contain forward-looking statements made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements contained in this new release that are not statements of historical fact may be deemed to be forward looking statements. Without limiting the generality of the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "intend," "could," "estimate" or "continue" are intended to identify forward-looking statements. Readers are cautioned, that certain important factors may affect the Company's actual results and could cause such results to differ materially from any forward looking statements which may be made in this release or which are otherwise made by or on behalf of the Company. Factors which may affect the Company's results include, but are not limited to, product demand, market acceptance, impact of competitive products and prices, product development, completion of an acquisition, commercialization or technological difficulties, the success or failure of negotiations and trade, legal, social and economic risks. Additional factors that could cause or contribute to differences between the Company's actual results and forward looking statements include but are not limited to, those discussed in the Company's filings with the Securities and Exchange Commission.

Contact Information

  • Contact:
    Robert Schaefers
    Phone: 949-500-8280