The Weather Network

MétéoMédia

MétéoMédia

January 21, 2008 15:36 ET

The Weather Network and MeteoMedia Deliver Highway Conditions with Microsoft Virtual Earth

OAKVILLE, ONTARIO--(Marketwire - Jan. 21, 2008) - The Weather Network and MeteoMedia, Canada's leading providers of weather information, bring consumers integrated highway maps of the latest road conditions, in conjunction with Microsoft® Virtual Earth™ mapping software. Available in both official languages on theweathernetwork.com and meteomedia.com, consumers can now view the latest and most up-to-date highway road conditions on an interactive map, on a satellite image or a combination of both.

"The Weather Network and MeteoMedia are committed to providing Canadians with the most up-to-date travel information for hundreds of roads. Our coverage of nearly 69,000 kilometres of Canadian highway in all provinces and territories testifies to our dedication of providing the most extensive and accurate highway conditions available," says Taylor Emerson, VP & GM, Interactive Services, The Weather Network.

Within the new platform, consumers can "zoom in" to street level or "zoom out" to view conditions across the entire country. Accessing highway conditions will be more visual, user-friendly and interactive. Users can continue to access visibility data which has been integrated into the new Virtual Earth-based mapping system.

"More and more, consumers are demanding rich and engaging user experiences combined with the ability to find real-time and accurate information as quickly and easily as possible. By leveraging the power of the Virtual Earth-based platform, The Weather Network and MeteoMedia are helping to provide this value to Canadians," says Mark Relph, Director, Development and Platform, Microsoft Canada Co.

The Weather Network and MeteoMedia have been providing Highway Conditions to Canadians for over 15 years. This latest enhancement demonstrates a continuing commitment to helping drivers get to their destinations during all types of winter weather safely. The next enhancement for Highway Conditions will include traffic flow and cameras to once again increase the interactivity and to continue to provide consumers with the most comprehensive road travel information.

To access Highway Conditions in English or French using Microsoft's Virtual Earth, visit theweathernetwork.com or meteomedia.com.

About The Weather Network and MeteoMedia

The Weather Network and its French counterpart, MeteoMedia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, internet, wireless and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are among Canada's leading web services. All wireless carriers now distribute The Weather Network and MeteoMedia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MeteoMedia. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependant on weather.

About Microsoft Canada

Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (NASDAQ:MSFT) the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit www.microsoft.ca.

Contact Information

  • The Weather Network
    Deanna Langton
    (905) 829-1159 Ext. 1358
    Email: dlangton@pelmorex.com
    Website: theweathernetwork.com
    or
    High Road Communications
    Jennifer Sommer
    Microsoft Canada
    (416) 644-2274
    Email: jsommer@highroad.com