SOURCE: Web Analytics Association

April 29, 2008 09:44 ET

Web Analytics Association Announces "Base Camp" Educational Workshops in Conjunction With the eMetrics Marketing Optimization Summit in San Francisco

Learn From Industry Experts the Latest Trends, Tips and Techniques of Web Analytics

SAN FRANCISCO, CA--(Marketwire - April 29, 2008) - The Web Analytics Association is pleased to announce the details of their one-day Base Camp to take place before the eMetrics Marketing Optimization Summit in San Francisco on May 4th. The three-course workshops run simultaneously, educating newcomers, practitioners and veterans in the field of web analytics. Attendees can choose the seminar that best suits their needs: Introduction to Web Analytics, Online Marketing Campaign Measurement or Web Analytics for Site Optimization.

The Introduction to Web Analytics is ideal for attendees looking to get grounded in the basics of web analytics -- the history of web metrics, where to start, how to measure navigational changes, search term trends, on-site traffic analysis and more. Attendees will walk away fluent in web metrics terminology, able to discuss web analytics within their specific business culture.

For the more experienced web analyst responsible for driving traffic, online advertising, search or email marketing, the Online Marketing Campaign Measurement workshop will provide attendees with the necessary knowledge needed to measure and manage successful campaigns. This workshop will teach web marketers how to define their specific campaign management needs for the greatest return. Industry experts will discuss search analytics, email optimization, online display and rich media, viral measurement and dashboard effectiveness.

The third workshop, Web Analytics for Site Optimization, will cover the advanced topics of web analytics. Experienced marketers looking to learn about the latest tools and techniques for site optimization and improving website effectiveness will hear from the leading industry experts. Discussions will focus on building measurable sites, increasing navigation and improving conversions, to understanding visitor behavior and making the most out of measurement. Advanced topics include web analytics for intranets, first party versus third party cookies, and how to increase natural search ranking, among others. This session is for the serious web analytics enthusiast.

The WAA Base Camp is held at the Palace Hotel in San Francisco. For more information or to register, please visit:

For a complete calendar of WAA Base Camp workshops, please visit:

About The Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the Web Analytics Association
    (919) 833-9975 x10
    Email Contact