SOURCE: Web Analytics Association

October 11, 2007 10:36 ET

Web Analytics Association Announces Two Free Industry Discussions in October on New Standards Definitions

In-Person Meeting and Online Webcast to Focus on Standards and the Future of Web Analytics

WASHINGTON, DC--(Marketwire - October 11, 2007) - Following its recently published Standards Analytics Definitions, the Web Analytics Association (WAA) is hosting two free public events in October: a live panel discussion at the WAA semi-annual Industry Information Meeting, October 14th in Washington, DC, as well as a free webcast as part of its fall educational series. The webcast, "Setting Standards and Making Sense of Web Analytics: Defining Metrics, Measures and KPIs," takes place on Friday, October 26, at 12:00 p.m. EDT. Discussions will expand upon industry efforts to provide consistent terms to promote better understanding of web analytics and the key metrics definitions.

In the webcast, a panel of experts, all of whom were instrumental in publishing this landmark definitions document, will discuss the new WAA standards and definitions and the importance of understanding these metrics. Professionals of all levels will learn how inconsistencies in reporting can hinder interpretations and consumer outcomes. Analytics gurus Jason Burby, chief analytics and optimization officer for ZAAZ as well as co-chair of the WAA Standards Committee, Avinash Kaushik, author of "Web Analytics: An Hour a Day" and Director of Standards for the WAA, and Angela Brown, Web Analytics Manager with Elsevier and co-chair of the WAA Standards Committee, will discuss how education and a common language are critical to reaping the rewards that web analytics can offer.

Moving beyond implementation within the analytical community to build a stronger foundation for growth, experts will offer insight into the future of evolved standards, metrics and where the web analytic industry is headed. The webcast is open to the public. Interested parties can register online: http://www.webanalyticsassociation.org/en/cev/?201.

The WAA Information Meeting and Standards panel discussion is being held October 14th in Washington D.C., at the Omni Shoreham Hotel, the day before the eMetrics Marketing Optimization Summit. Panelists include: Angela Brown, co-chair of the WAA Standards Committee, Jodi McDermott, Director, Product Management Clearspring Technologies and WAA Standards Committee Member, and Judith Pascual, Manager and Sr. Strategist VML, Inc., a WPP Interactive Agency, also a WAA Standards Committee Member. To learn more visit: www.webanalyticsassociation.org.

Both the webcast and live panel discussions are being supported by lifetime sponsor and WAA event partner the eMetrics Marketing Optimization Summit.

About The Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

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