SOURCE: Web Analytics Association

Web Analytics Association

April 26, 2010 10:41 ET

The Web Analytics Association and the University of British Columbia Present Ali Shah With the Jim Novo Award of Academic Excellence

VANCOUVER, BC--(Marketwire - April 26, 2010) -  The University of British Columbia (UBC) Continuing Studies and the Web Analytics Association (WAA) are pleased to announce that Ali Shah has earned the 2009 Jim Novo Award of Academic Excellence. The award is presented annually to the graduate with the highest grade average over all four courses of the UBC Award of Achievement in Web Analytics. Mr. Shah completed the program last year with an astounding 99 percent grade average in his courses.

"I am honored to receive this prestigious award from UBC and the WAA. I greatly admire Jim Novo and look up to him as a leader in this field," says Mr. Shah, who lives in Ontario, Canada. "I took the program last year in order to transition my career from working in traditional market research to digital media marketing, and was recently hired as a web data analyst by Canwest Digital Media (a publishing/broadcasting company with over 80 web properties across Canada). I'm also applying what I learned in the program to my own company, Web Star Research, in which I assist businesses to improve and leverage their online presence for maximum benefit."

Because Web analytics is a relatively new field, it was also important to Mr. Shah to gain reputable certification along with his new knowledge. "The UBC Web analytics program is endorsed by the WAA, the established authority in this area, so I felt confident that it was a solid program," says Mr. Shah. He is also planning to further his current education by taking additional courses to earn a Certificate in Web Intelligence, co-offered by UBC Continuing Studies and the University of California, Irvine.

Raquel Collins, senior program leader with the UBC Award of Achievement in Web Analytics, is impressed with the high caliber of students that the program is attracting. "We have many excellent students in the program, and Mr. Shah is at the top of the class with his 99 percent grade average," said Collins. "He put a lot of hard work into his studies and deserves to be recognized with the Jim Novo award."

About the Jim Novo Award
Launched in 2007, the Jim Novo Award of Academic Excellence honors Jim Novo's dedication, knowledge and volunteer time applied towards creation of the UBC Award of Achievement in Web Analytics program. Jim is a former chair of the Web Analytics Association Education Committee, and a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. For more information on the program, visit: www.tech.ubc.ca/webanalytics/.

About the UBC Award of Achievement in Web Analytics
First launched in 2005 by the University of British Columbia Continuing Studies, the UBC Award of Achievement in Web Analytics is comprised of four 100% online courses that teach students how to measure website traffic in order to optimize the effectiveness of the site's content, navigation and structure, thereby improving the customer's experience at the site. To date, the program has graduated 340 students from countries around the world, including Australia, China, France, Germany, Hong Kong, India, the Netherlands, the US and the UK.

About The Web Analytics Association
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise.
For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

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