SOURCE: Web Analytics Wednesday

April 28, 2008 08:30 ET

Web Analytics Wednesday Announces Coremetrics, SiteSpect as 2008 Global Partners

SAN FRANCISCO, CA--(Marketwire - April 28, 2008) - Web Analytics Wednesday, the world's only social networking event for web analytics professionals, today announced Coremetrics and SiteSpect as 2008 Global Partners. Founded in 2005 by Eric T. Peterson, author of Web Analytics Demystified and Web Site Measurement Hacks, and June Dershewitz of Semphonic, Web Analytics Wednesday is a global effort to put "faces with names" and to get local members of the web analytics community networking.

Web Analytics Wednesday is now celebrated by web analytics practitioners representing brands of all sizes from countries around the world. Emphasizing the truly global nature of the web analytics community, Web Analytics Wednesday events were recently held in Beijing, Singapore, Copenhagen, Madrid, Toronto, Stockholm, San Paolo, Brazil and Sydney, Australia. The event's goal is to exceed 5,000 participants worldwide in 2008, making Web Analytics Wednesday the largest gathering in the entire measurement industry.

"SiteSpect is thrilled to lend its support to Web Analytics Wednesdays around the world," said Eric J. Hansen, President and Founder of SiteSpect, the leading non-intrusive multivariate testing provider. "These events provide a terrific venue for networking among Web analytics professionals as well as an opportunity to learn something new. We have found them to be both fun and educational and we're happy to serve as a global sponsor of Web Analytics Wednesdays."

"The contributions made by the Global Partners will allow Web Analytics Wednesday to provide sponsorship funding to more start-up events around the world," states Eric T. Peterson, CEO of Web Analytics Demystified. "I'm very happy to have these great companies on board. Thanks to the generosity of Coremetrics and SiteSpect, anyone in the world who wants to hold a Web Analytics Wednesday event now can." Through Web Analytics Demystified, local organizers can request reimbursement for their events, allowing them to provide free food and drink to participants.

"We are proud to support the growing Web Analytics Wednesday community and the overall industry," states John Squire, Chief Strategy Officer of Coremetrics. "I consistently hear great feedback on these events from our clients. Moreover, I've personally attended these events and have seen first hand how powerful they are in creating the types of professional connections that make web analysts successful. WAW is a 'must-attend' event for anyone actively engaged in web analytics."

For more information about Web Analytics Wednesday, including details about how you can start an event in your city, please visit

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics solutions are fully integrated into IBM's WebSphere Commerce platform. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California and competes with Omniture and Webtrends.

To learn more about Coremetrics, visit or call 877-721-CORE. Coremetrics has strongly supported online privacy since its inception. To learn more, visit

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect,, ShopNBC, and For more information, visit or call 617-859-1900.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit, email, or call (503) 282-2601.

Contact Information

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