SOURCE: WebVisible

November 20, 2008 10:00 ET

WebVisible Acquires Adapt Technologies

Local Online Advertising Leader Bolsters Technology Platform With Additional Search Marketing Automation and Management Tools

SANTA CLARA, CA--(Marketwire - November 20, 2008) - The Kelsey Group Interactive Local Media 2008 -- WebVisible, Inc., a worldwide leader in local online advertising, announced today it has acquired Adapt Technologies, Inc. (Adapt SEM), a Pasadena-based developer of Web-based applications for automating the management of search engine marketing campaigns and providing recommendations on various aspects of keyword selection, bidding and optimization.

"We're pleased to bring Adapt under the WebVisible umbrella," said Kirsten Mangers, chief executive officer at WebVisible. "By combining Adapt's incredible talent and outstanding technology with our world-class team and industry-leading Geneva™ platform, we will be able to extend our software platform and enhance our product offerings. And it provides us enhanced solutions for our agency partners."

WebVisible is a global leader in local interactive advertising, offering simple and affordable online advertising campaign management for small and midsize businesses with an emphasis on customer conversions and proven return on investment. The company's award-winning Geneva software platform automatically manages the entire lifecycle of order management, creative development, campaign deployment and optimization to ensure the maximum amount of advertising value for each individual merchant.

"We're ecstatic to join the WebVisible team," said Erick Herring, general manager of Adapt. "Combining our unique campaign tools and algorithms with the Geneva platform will provide our current clients, WebVisible's partners and the marketplace with an end-to-end solution for conversion-focused advertisers or the agencies representing them."

Adapt SEM has developed versatile search marketing software that complements the WebVisible platform. Users will benefit from an expanded solution that gives additional controls over campaign management, optimization and analytics reporting, including: A high-end keyword intelligence and search query semantic engine that enhances the ability to generate and select the most relevant, long-tail keywords; robust ad copy and landing page testing; comprehensive cost-per-action (CPA) tracking for precise performance optimization; powerful sales tools that enable customers to perform detailed competitive analysis of keyword coverage, average search-rank position and market share; and algorithms to fortify WebVisible's already strong and highly sophisticated campaign optimization capability.

For current Adapt SEM customers, there will be no interruption in services. The Adapt SEM Web site will remain active and nothing will change in the way customers access the application.

About WebVisible, Inc.

Established in 2001 and located in Irvine, Calif., WebVisible is a global leader in local interactive advertising. The company is known as the premier expert in leveraging the power of the Internet to help businesses around the world acquire new customers. Through partnerships with many of the largest media organizations (international yellow pages, newspapers, online service providers), local chamber of commerce groups and Internet companies, WebVisible's patent-pending technology provides simple and scalable pay-per-click, banner ads, call-based products and ROI measurement tools with predictable pricing and guaranteed results. For more information, visit or call (949) 502-5757.

Contact Information

  • Media Contacts:

    Jeff Werner
    (949) 333-3980
    Email Contact

    WunderMarx Inc., for WebVisible
    Manny Otiko
    (714) 862-1112
    Email Contact