SOURCE: Zeenami

September 26, 2007 11:55 ET

Web's First Personal Self-Improvement Center Launches

With Zeenami Consumers Can Learn Which Weight-Loss, Smoking Cessation, Debt Reduction and Career Advancement Programs Really Work; Members Obtain a Free, Personalized Self-Improvement Analysis and Goal Tracking Tools

SEATTLE, WA--(Marketwire - September 26, 2007) - Have you ever wondered, "Does that new diet pill really work?" Or, is that earn extra income real estate program really worth the money? With so many self-improvement products and programs being hyped as the latest and greatest, how do you find the ones that are most likely to work for you?

In the U.S. alone, people spend millions of dollars and countless hours every year on ineffective and sometimes even fraudulent self-improvement tools and techniques. Until recently there has been no place to sort through all the noise to find unbiased, personalized help and uncover the most effective programs and products.

Now there's a website called Zeenami ( that will help consumers find the programs and products that best fit their individual needs. Zeenami's free personalized self-improvement center is designed to help people more effectively lose weight, get in shape, stop smoking, get out of debt, improve their career, and improve their personal or business relationships.

Zeenami's patent-pending predictive matching engine analyzes members' psychographic, demographic, and behavioral characteristics and recommends products and services that fit based on personality traits, values, and behaviors.

Members can also discover how other people and independent professionals have rated self-improvement products and services.

"With its innovative combination of on-line rating systems, user profiling, and social networking, Zeenami can make a huge impact," said Pepper Schwartz, well-known author, a leading social scientist and professor at the University of Washington. "People can now move from the typical 'try and fail' self-improvement experience to actually succeeding in reaching their goals."

The Zeenami three-step process is simple and effective. Members first discover what works for people like themselves by taking a series of quick and revealing quizzes. The results provide an individualized "success profile." Members can get a broader assessment by asking friends and family to contribute to their profile too.

Second, members can choose from a series of individualized goal plans to help them start out on the right track and stay focused. A personalized Zeenami "dashboard" puts all of the daily tasks and goals in one convenient place. Members regularly log on to update their progress and receive reminders.

Third, Zeenami provides multiple types of support: Members can share plans with other members of the Zeenami community, find a Success Buddy™, or obtain professional assistance. The site features expert blogs, news, and success stories that keep members inspired.

"Most of us have experienced frustration trying to find self-improvement products and programs that really work for us -- and there's no single place where we can go to find the answers," said Bruce Worrall, Zeenami CEO. "We founded Zeenami to provide a one-stop destination, with unbiased ratings, where people can find out what programs and products are most likely to work for them and then collaboratively start working toward achieving their goals."

Registration is free, to join Zeenami please visit

About Zeenami

Zeenami ( is the web's foremost destination for personal self-improvement. Zeenami helps people more effectively reach their goals by guiding members to products and programs that have worked for "people like them." By harnessing the collective wisdom of the web and pairing it with Zeenami's proprietary and patent-pending predictive matching algorithms, members get trusted, unbiased advice, along with powerful tools for creating plans and tracking goals. Zeenami Inc. is headquartered in Seattle, Washington.

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