SOURCE: Webtrends


April 06, 2010 08:00 ET

Webtrends Adds Innovative Segmentation Capabilities to Webtrends Visitor Data Mart

Spring 2010 Release Allows Marketers to Target Never Before Realized Customer Segments by Integrating Analytics Across Email, CRM, On-Site Targeting, Data-Warehouse or Any Enterprise Application

PORTLAND, OR--(Marketwire - April 6, 2010) - Webtrends, an enterprise customer intelligence company, today announced the addition of full segmentation capabilities to its Webtrends Visitor Data Mart product. Webtrends Segments is an add-on to Webtrends Visitor Data Mart and enables marketers to profile individual customers harnessing the power of one-to-one customer intelligence, improve conversion rates and marketing campaign effectiveness.

Webtrends has produced a short, 90-second video detailing how Webtrends Segments for Visitor Data Mart works, here.

As companies mature and realize the importance of understanding the behavior of their customers and prospects, they look for solutions with robust individual-level data in each digital channel. They also look for tools that can easily be integrated with other channels to help drive business action.

"For brands that need to segment their customers and prospects and create a well-defined definition of their customers, Webtrends Segments promises to provide powerful capabilities to drive more effective targeting and re-marketing campaigns," said Tom Butkevich, senior consultant, e-Business projects, MetLife. "The visual aspect of this product shows that Webtrends is following through on its promise to provide intuitive solutions to the market that can be leveraged by many different users throughout the analytics chain."

Why Webtrends Visitor Data Mart

The mass audience that visits a marketer's web site is comprised of individuals. Understanding the habits, behaviors and preferences of these individuals is as essential to a company's marketing and business success as the aggregate trends of traditional analytics.

With Webtrends Visitor Data Mart, you can isolate individuals and their actions, and uncover the one-to-one insight to accurately target your online and offline marketing programs and turn the black-and-white customer profiles in your enterprise data warehouse into full-color portraits.

"The ultimate goal for marketers is to find the right customer segments and communicate with them effectively. Our customers today want to do this segmenting across all of their digital channels with deep customer behavior, not simply aggregate trends. Webtrends is the only company that provides a solution for this problem," said Alex Yoder, CEO, Webtrends. "Webtrends Segments, which sits on top of Visitor Data Mart, is an incredibly easy-to-use and intuitive interface that allows for defining simple and complex segments, discovering new segments through visual ad-hoc analysis and then easily pushing those customers into your action systems such as CRM, e-mail, on-site targeting, data warehouse, or any application of choice."

Webtrends Segments Webinar: If you are interested in learning more about Webtrends Segments for Visitor Data Mart, you can register for our upcoming webinar, here. The webinar will be broadcast on Wednesday, April 21st, at 1:00pm EDT / 10:00am PDT.

If you are interested in seeing more about how you can segment visitors using Webtrends Visitor Data Mart, please visit our solutions page here.

Additional Product Updates In The Spring 2010 Product Release:

Marketing is undergoing a major transformation as more digital innovations and channels emerge. With our Spring 2010 release, Webtrends continues efforts to help marketing organizations broaden their ability to have more relevant interactions with their customers across many channels. In addition to the new Segment capabilities of Webtrends Visitor Data Mart, the Spring 2010 product release includes updates in Analytics in the following areas:

  • SDKs for Webtrends Mobile Analytics: provides marketers with mobile application tracking to make the integration of mobile tracking into native mobile applications easy.
  • Customizable traffic source reports: identify what sources are driving traffic to a web site with the ability to customize traffic source values such as social media, Facebook and mobile web sites.
  • Custom Reporting: offers administrators enhanced custom reporting capabilities with increased report measures, while developers will now have access to a new version of the Webtrends Data Extraction API.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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