SOURCE: Webtrends


August 26, 2010 08:00 ET

Webtrends Ads Delivers End-to-End Performance Marketing Optimization

Combined Technology From Marin Software and Webtrends Maximizes Return on Ad Spend Across Global Search, Google Display Network and Facebook

PORTLAND, OR--(Marketwire - August 26, 2010) - Marketers increasingly rely on performance marketing for their online campaigns, as this model enables brands and advertisers to manage and maximize return on ad spend and grow their businesses. To that end, Webtrends today introduced Webtrends Ads, the next generation of Webtrends Ad Director, offering marketers an end-to-end, data-driven solution for creating, measuring and improving performance marketing acquisition across global search networks, the Google Display Network, and Facebook Ads in one easy-to-use, integrated tool.

Webtrends Ads: Optimizing Performance Marketing
Combining Marin Software's industry-leading campaign management platform and Webtrends digital marketing optimization products and services, Webtrends Ads is the most comprehensive performance marketing solution available. Offering sophisticated algorithms, fully integrated analytics and expert optimization services across multiple conversion metrics or margin-based bid goals, the integrated solution provides maximized, end-to-end performance, including landing page optimization and behavior-based personalization of content.

"As an industry-leader in campaign management, Marin is the ideal technology platform to leverage to deliver the best performance marketing optimization solution possible to our customers," said Alex Yoder, CEO, Webtrends. "By integrating two best-of-breed technologies and expert Webtrends digital optimization services to create Webtrends Ads, we continue to deliver cutting-edge, relevant and unique capabilities that marketers need. This marks another exciting step for Webtrends as we work to empower marketers to create, measure, improve and manage their content across numerous digital channels."

Facebook Ads: A New Way to Maximize Results
Managing and optimizing large-scale advertising programs on Facebook is a challenge for marketers. Furthermore, bidding accurately to meet performance or engagement goals is critical to the success of Facebook marketing programs, but the process of calculating bids can be time-consuming and error-prone. Webtrends Ads offers first-of-its-kind data-driven management of Facebook Ads and is now the first company to offer application and ad creation, bid optimization and measurement for Facebook in a single platform, making it well-armed to help customers tackle their emerging Facebook marketing initiatives.

"The proliferation of analtyics tools, content platforms and publisher channels has made the process of digital marketing extremely complex and fragmented for the advertiser," said Chris Lien, Founder and CEO, Marin Software. "By integrating our leading campaign management platform with the analytics, optimization and social marketing tools available from Webtrends, advertisers can now easily manage their digital marketing efforts using consistent business metrics across the enterprise and deliver increased financial performance, efficiency and control." 

Global Marketing Made Easy
The new Webtrends Ads will provide clients with support for international campaigns, with a localized interface, and will offer expanded publisher coverage across paid search, mobile search, Facebook Ads, and the Google Display Network. The new platform is available in English, German, French and Japanese, and provides multi-byte and multi-currency support, enabling trafficking of keywords for campaigns anywhere in the world. Future platform extension will include support for Baidu, Naver and other emerging API-enabled networks, making Webtrends Ads a comprehensive solution to optimize performance marketing globally. 

The new Webtrends Ads will be available for new accounts in October, with upgrades to existing Webtrends Ad Director accounts beginning immediately.

About Webtrends Inc.
Webtrends helps digital marketers create, measure and improve campaigns across all digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Marin Software
Marin Software is the leading provider of enterprise-class paid search management applications worldwide. The company's flagship product, Marin Search Marketer® is designed to addresses the workflow, analysis, and optimization needs of large scale advertisers and agencies, saving time and improving financial performance. Marin Software has over 200 customers and its technology is used globally to manage more than $1 billion of annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy's, KAYAK, PriceGrabber, and Reply.

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