SOURCE: Webtrends

Webtrends

December 09, 2009 08:30 ET

Webtrends Engage 2010 Customer Conference Will Feature Leading Speakers Across Marketing, Web, Creative, Media and More

Engage 2010 Will Share Big Ideas in the Big Easy at a Fast and Furious Pace With Ignite-Style Sprint Sessions and Interactive Roundtables and Panels

PORTLAND, OR--(Marketwire - December 9, 2009) - Webtrends, an enterprise customer intelligence company, today unveiled the speaking line-up for Engage, its annual customer conference. Webtrends Engage 2010 will take place February 1 - 4 at The Roosevelt Hotel in New Orleans and will feature some of the most influential and respected leaders in marketing, technology, both new and traditional media, creative web development, retail and more.

Sprints - Gain Digital Marketing Insight at an Aerobic Pace

At Engage 2010, Ignite-style presentations -- or sprints -- replace the traditional hour-long keynotes. Presenters have 10 minutes to share their most valuable insights on a wide range of topics important to digital marketers, analysts and customers. Some of the Engage Sprinters include:

-- David Alston, VP of Marketing for the social media, marketing and engagement company Radian 6

-- Jennifer Zeszut, founder and CEO of the sentiment analysis startup Scout Labs

-- Steve Woods, CTO for Eloqua

-- Sean Power and Alistair Croll, co-founders of Watching Websites

-- Douglas Karr, CEO, DK New Media

-- Selina Allibhai, COO, Acronym Media

"We are taking a very unique approach to Engage in 2010 and want our customers to know that the conference is about dialogue, not monologue," said Alex Yoder, CEO, Webtrends. "Engage 2010 will feature some keynote material but the essence of the conference is to give customers an extremely interactive and unique experience. I guarantee that Engage 2010 will be unlike any customer conference I have ever attended."

Rives to MC

At Engage 2010, attendees will gain a broader perspective on the ideas discussed from Rives, a regular presenter and host at the TED conference and Engage's master of ceremonies. Rives co-hosted Bravo's show Ironic Iconic America, a unique and whimsical tour of contemporary American culture. He also is the spokesperson for Orange, the key brand of France Telecom, doing television and print pieces throughout Europe as the "first poet 2.0."

Keynote Speakers:

Keynote speakers include, Stephen Baker and Eric Rodenback.

Stephen Baker covered the technology industry for Business Week Magazine from 1987 - 2009, co-writes Blogspotting.net and is the author of "The Numerati," a captivating look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed.

Eric Rodenback is a 14-year veteran in the field of interactive storytelling and is Stamen Design's founder and creative director. He has illustrated and designed for Wired Magazine and Wired Books, and in 2008 was called one of Esquire Magazine's "Best and Brightest" new designers and thinkers. Stamen Design is also the group behind Digg Labs, Flickr Clock and the recent MTV VMA Twitter project.

Webtrends Publishing and Measurement Panel:

Engage 2010 will also feature The Publishing and Measurement panel which will include speakers Paul Berry, CTO of The Huffington Post, Alan Citron, president of BUZZMEDIA and former senior executive of TMZ.com., and Lewis D'Vorkin, founder of True/Slant, an original content news network tailored to both the "Entrepreneurial Journalist" and marketers who want a more effective way to engage with digital audiences. The panel will be moderated by Sam Whitmore, founder and editor of Sam Whitmore's Media Survey. The group will discuss how measurement and analytics are being used by a new breed of content publishers and aggregators online. As online ad spending starts to rise once again, the group will discuss how the increasing amount of online content producers will work to differentiate their offering not only to advertisers, but readers as well.

Ignite New Orleans:

Webtrends will also help drive the first ever Ignite in New Orleans by sponsoring the event. Webtrends modeled the Sprint talks from Engage after Ignite Portland, Ore. Webtrends has played a key role in introducing Ignite New Orleans organizers to Portland-based Legion of Tech, who organizes Ignite Portland, to advise on event creation and coordination. Ignite New Orleans will be held on February 1 at The Roosevelt Hotel in New Orleans. Follow http://twitter.com/ignitenola for more details.

You can register for Engage 2010 here.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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