SOURCE: Webtrends


February 01, 2010 08:00 ET

Webtrends Open Exchange Experiences Significant Growth

In 2010 Webtrends Projects Increase in Customer Intelligence Integration Across Email Marketing, Collaboration Portals and Customer Relationship Management

NEW ORLEANS, LA--(Marketwire - February 1, 2010) - Webtrends, an enterprise customer intelligence company, today announced new partnerships within its Open Exchange Network. These partnerships validate the need for marketing technology providers to come together in an open, trusted environment to help their respective clients achieve true business success.

The Open Exchange Network is comprised of best-of-breed providers of digital marketing solutions leveraging Webtrends data to help drive optimization and return on marketing investments. Webtrends leverages a powerful open data architecture to deliver cost-effective product integration with trusted and select partners. At Engage, Webtrends' annual user conference, the company has 20 Open Exchange partners attending and sponsoring the conference.

"Responsys has helped companies across multiple industries increase revenue, efficiencies, and cross-channel coordination of global marketing operations," said Stuart Gold, vice president, worldwide field marketing, Responsys. "We are very excited to partner alongside Webtrends and participate in the Open Exchange allowing all our respective customers to simply do more with their data."

The Open Exchange is a significant component driving Webtrends' success. In 2010 Webtrends will focus efforts on the following areas and solutions:

-- Email Marketing - Webtrends has created a strategic partnership with leading email marketing vendors to help you create more measurable, integrated relationship marketing programs. With these flexible Webtrends solutions, you can automate customer targeting and remarketing efforts, uncover comprehensive web metrics for your campaigns and improve your marketing results. Plus, you can review it all in a single view.

-- Collaboration Portals - Webtrends has developed reporting solutions to measure usage and effectiveness of your portal, providing detailed insight via Webtrends Analytics insight into user behavior and areas that require optimization. These solutions are built around leading collaboration portal vendors such as Microsoft Sharepoint, IBM Websphere Portal and the Jive SBS platform. Cost effective and easy to implement, these solutions help you produce the return on investment that your organization demands from all of your technology investments.

-- CRM - When you bring Webtrends data together with that of your CRM provider, customers can understand their customers' motivations. Through this integration you get online visitor behavior tied to customer records in your CRM interface for a 360-degree view of the customer. This enables better segmentation and more informed decision-making.

"In the next year Webtrends Open Exchange will continue to evolve as a common ground for leading customer intelligence, sales, marketing, email, collaboration and CRM providers to work together for the betterment of our respective customers," said Jascha Kaykas-Wolff, vice president marketing, Webtrends. "Webtrends expects 2010 to be a banner year for the integration of customer intelligence with email marketing, collaboration portals and CRM partners."

The Webtrends Approach:

Through Open Exchange technology partners, service providers, and customers have easy access to best practices, guides, and "plug-ins" to get the most of Webtrends' solutions. The differentiation of the Webtrends Approach is within the partner network: rather than dictating one-way outbound communication to hundreds of partners, Webtrends focuses on establishing high-value, tight integrations with a handful of partners in each key category within a marketer's ecosystem.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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