SOURCE: Webtrends


February 01, 2010 08:00 ET

Webtrends Unveils New Partnership With Leading Search Marketing Agency Acronym Media

Partnership Introduces a New Level of Search Analytics Through Powerful Technology and Leading Search Marketing Expertise

NEW ORLEANS, LA--(Marketwire - February 1, 2010) - Webtrends, an enterprise customer intelligence company, today announced a new partnership with Acronym Media, an Advertising Age "Top 10 Search Engine Marketing Agency" and a leader in Keyword-Driven Marketing™. The new deal introduces two new solutions designed to help marketers integrate online marketing and analytics through data intelligence and actionable insights.

The first -- dubbed EKOS™ (Enterprise Keyword Optimization System™) -- is a scalable dashboard reporting platform developed by Acronym that simplifies and streamlines the wealth of data produced by online marketing efforts. Fully compatible with Ad Director and Webtrends Analytics 9, EKOS is the only system that provides actionable search and online marketing insights by integrating comprehensive web analytics data -- including conversion funnels, bounce rates and visitor profiles -- with each client's organizational structure and business goals.

"We're tremendously excited to partner together with Webtrends to deliver new levels of data-driven innovation and insight; we share a common goal for reaching customers through decisive actions made possible by deeper understanding," said Anton E. Konikoff, Founder & CEO of Acronym Media. "The need for measurable results and revenue-generating strategies has never been as great as it is now, and a tool like EKOS, combined with powerful Webtrends analytics, is uniquely positioned to deliver the customer and campaign intelligence required for world-class marketing."

Acronym and Webtrends will also be teaming up to deliver comprehensive competitive intelligence solutions for search marketing, including Deep Dive Competitor Analysis and Competitive Intelligence Monitoring. The partnership will offer clients an unprecedented level of depth and insight into competitor initiatives, conversion funnels and tactics, enabling smarter business decisions and highly targeted optimization strategies.

"We are proud to welcome Acronym Media into the Webtrends Open Exchange Family," said James McDermott, vice president partnerships, Webtrends. "The need for marketers to easily optimize their content from a single platform while integrating with partners like Acronym Media will be a significant priority in the near future. Acronym Media understands the importance of bringing this philosophy together through search marketing and web measurement."

Acronym to Speak at Webtrends Engage 2010

The two companies also announced that two of Acronym's executives will be speaking at Webtrends Engage 2010, to be held February 1-4 at The Roosevelt Hotel in New Orleans. Konikoff will speak as part of a panel of industry leaders during a Sprint session from 11:00 a.m. to 12:30 p.m. on Tuesday, February 2. During the session, he'll introduce and discuss the importance of Keyword-Driven Marketing™, a methodology and framework founded on the belief that keywords are proxies for customers -- and thus a roadmap for discerning customer intent and creating compelling marketing programs.

Director of User Experience Optimization, Tami Dalley, will then take the stage during "Hidden Gems and Top 10 Reports of Webtrends Analytics," to be held Tuesday, February 2 at 4:30 p.m. The session will be repeated on Thursday, February 4 at 9:00 a.m.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Acronym Media

Acronym Media is an independent, global search and Keyword-Driven Marketing™ agency, headquartered in New York's landmark Empire State Building with operations in the U.S., U.K., Germany, Brazil, Russia and Singapore. Consistently rated as a "Top 10 Search Engine Marketing Agency" by Advertising Age, Acronym offers its Clients over fifteen years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.

Acronym's unique Keyword-Driven Marketing™ methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym's experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual and other digital marketing programs. Newly launched KDM™ service offerings focus on strategy consulting, market research, web analytics and keyword marketing dashboards. Global Clients include Four Seasons Hotels and Resorts, SAP, BMW,, Sony, The Wharton School of the University of Pennsylvania, Sirius Satellite Radio, Humana and Clarins, among others. Acronym Media can be reached at 877 SEM ACRO (+1 212 691 7051), or by visiting

Keyword-Driven Marketing™, KDM™, Enterprise Keyword Optimization System™ and EKOS™ are trademarks of Acronym Media, Inc.

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