SOURCE: Optaros, Inc.

Optaros, Inc.

August 11, 2010 09:37 ET

Webtrends and Optaros Announce Partnership

Webtrends Analytics 9 Included in Optaros' OCentric SaaS Ecommerce Platform and Deployed at Several Clients

BOSTON, MA--(Marketwire - August 11, 2010) - Webtrends, an enterprise customer intelligence company and Optaros, an ecommerce solution provider, today announced a partnership that includes Webtrends Analytics 9 in Optaros' OCentric SaaS ecommerce platform. OCentric is the first ecommerce platform that provides the simplicity of SaaS with the flexibility of open source software.

OCentric enables brands and retailers to create new ecommerce experiences that combine content, commerce and community to outperform their peers. Webtrends provides OCentric customers with the ability to centrally analyze usage data across web sites, social networks such as Facebook, and mobile applications -- a key challenge facing brands and retailers today.

Webtrends Analytics 9 is already integrated into OCentric and being deployed for several clients this quarter. Optaros provides a full-service offering to support clients' analytic, testing and targeting needs leveraging Webtrends products. 

"As content, commerce and communities come together on the web, Webtrends shares in Optaros' vision that commerce and marketing needs are unique by company," said James McDermott, vice president of partnerships, Webtrends. "Commerce on the web isn't easy, and neither is analytics and measurement. Optaros and Webtrends understand this and bring that custom mindset to our respective customers."

"We chose Webtrends for their open web services architecture and their leadership in cross-channel analytics (website, social, mobile, etc.)," said Marc Osofsky, vice president of global marketing at Optaros. "Our clients will clearly benefit from this partnership." 

Optaros and Webtrends provide customers the following benefits:

  • A turnkey solution: Pre-integrated into OCentric and ready to go as a SaaS platform
  • Expertise in new ecommerce concepts: Private Sales (Rue La La, 36Boutiques), Social Loyalty (Lockerz), etc.
  • SaaS model: No need to buy software and hire a team of analysts and developers
  • Social: Webtrends is one of the first analytics providers to aggregate data from Facebook and company-controlled websites
  • Mobile: Webtrends is one of the first analytics providers to provide an SDK to capture mobile analytics and combine this with web and social data

The Webtrends Approach & Open Exchange:
The Webtrends Open Exchange is comprised of best-of-breed providers of digital marketing solutions leveraging Webtrends data to help drive optimization and return on marketing investments. Webtrends leverages a powerful open data architecture to deliver cost-effective product integration with trusted and select partners. Through Open Exchange technology partners and service providers, customers have easy access to best practices, guides, and "plug-ins" to get the most of Webtrends solutions.

For more information on Webtrends Open Exchange and how it can help you, please visit Webtrends Open Exchange.

About Webtrends
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Optaros
Optaros, an ecommerce solution provider, grows its clients' online business with the OCentric SaaS ecommerce platform and custom services. OCentric uniquely enables new ecommerce concepts that combine Content, Commerce and Community -- helping Optaros' clients profit from the disruptive change happening in ecommerce today. Optaros serves more than 100 clients including Fox, Hearst, Infoworld, Macy's and Rue La La. For more about Optaros, visit

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