SOURCE: Wellness Layers, Inc.

December 06, 2006 05:00 ET

Wellness Layers Appoints Diet Industry Veteran as Marketing Vice President

NEW YORK, NY -- (MARKET WIRE) -- December 6, 2006 -- Wellness Layers, Inc., a leading business-to-business provider of online private-label nutrition, fitness and wellness solutions, announced today the appointment of Robert Hallock as Vice President of Marketing and President of its DietWatch Portals Division. Hallock comes to Wellness Layers with more than 30 years of e-commerce, marketing, sales, and operations experience. For the last 3 years, Hallock was Vice President of Marketing for Medifast, a leading online diet company.

Hallock will report directly to Dr. Amir Kishon, Chairman and CEO of Wellness Layers, Inc. "Bob's success in the diet industry and his passion for creating effective communications with customers is a direct fit for this new role," said Dr. Kishon. "Wellness Layers has successfully expanded its services within the nutrition, fitness and wellness industries, and Bob's experience, creativity and team building skills will help fuel this growth."

"I am excited to join Wellness Layers, which has been in the forefront of developing vibrant private-label web presence for nutrition, fitness and wellness companies," said Hallock. "My experience certainly has validated that such online services and community building can significantly increase customer acquisition and retention and contribute to significant revenue growth."

Hallock is a graduate of the Wharton School of the University Pennsylvania and also holds a J.D. from Georgetown University Law Center.

About Wellness Layers

Established in 1999, Wellness Layers, Inc. is a leading business-to-business provider of online private-label nutrition, fitness and wellness solutions. The company's corporate customers include leading public and private companies that represent the food, diet, fitness, health and pharmaceutical markets. The company also operates dietwatch.com, one of the web's leading destinations for weight loss, nutrition and fitness.

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