Joey Restaurant Group

Joey Restaurant Group

September 17, 2009 09:00 ET

West Coast's Famed Joey Restaurant Group Makes Ontario Debut

Joey Don Mills' hip ambiance, globally-inspired menu and wine serving system get top billing at Toronto's new hotspot

TORONTO, ONTARIO--(Marketwire - Sept. 17, 2009) - Hey Toronto, look who just moved in! Joey Restaurant Group, the West Coast company that has turned casual dining into an art form, is proud to announce the grand opening of its first Ontario location. Joey Don Mills, which officially swings open its doors tomorrow at 11 a.m., will tantalize Torontonians with the same charged atmosphere, creative flair and exceptional menu that's signature to the Joey brand.

Situated at the distinctive Shops at Don Mills, Ontario's first open-air urban village, Joey Don Mills marks the beginning of a new era for the Vancouver-based company. Since launching its first restaurant in Calgary in 1992, Joey Restaurant Group has built a strong and loyal following with 18 locations throughout British Columbia, Alberta, Manitoba and Washington. With the opening of the 9,000-sq.-ft. Joey Don Mills Grill/Lounge, the company's much-anticipated trek East is finally a reality.

"Since our inception, the Joey Restaurant brand has become synonymous with an edgy menu, engaging service and contemporary design to create unforgettable experiences for our guests," said Jeff Fuller, President and Chief Executive Officer, Joey Restaurant Group. "We have been exploring various outposts in Toronto for our first Ontario location for some time, and chose the Shops at Don Mills because, like our concept, it is groundbreaking in the way it caters to sophisticated yet unpretentious urbanites. Joey Don Mills is where West and East finally collide, offering Toronto's discerning crowd the hippest new hotspot in town."

Joey Don Mills is all about premium casual dining with an original and addictive menu, an extensive wine and beer list, a signature cocktail line-up, and great music, where guests are encouraged to "dress for the occasion, not the restaurant." The eclectic globally inspired menu stands conventional dining on its head, with an intriguing selection of sumptuous food globally inspired by celebrated chef Chris Mills. His passion for travel is evident in every aspect of the menu, which boasts such signature dishes as Ahi Tuna Taco, Lobster Grilled Cheese, Bombay Buttered Chicken and Panang Prawn Curry Bowl.

Chef Mills has received numerous medals and awards for his abilities, including the Pierre Dubrulle "Rising Star" award. In 2001, he competed against 21 of the world's top chefs at the widely-respected culinary competition the Bocuse d'Or, placing fifth overall. An appearance on Japan's Iron Chef in 1999 - the true test of chef greatness - exposed him to an international audience. In 2006, Chef Mills was invited to showcase his talents to members of the James Beard Foundation, a prestigious culinary arts organization in New York City.

Yet it's not just the food that commands attention at Joey Don Mills. Drinks get just as much respect, with sommelier Geoff Boyd crafting an imaginative roster of signature drinks such as the citrus slush-infused Super Sonic Gin and Tonic, the Super Nova Vodka Soda and the Pomegranate Mojito. There are 15 beer varieties on tap an 14 offered by bottle.

Wine aficionados will be entranced by Joey Don Mills' selection of more than 60 wines from around the world, available by the bottle. In addition, 14 red wines and 10 white wines will be offered by the glass using the innovative Enomatic wine serving system, allowing Joey Don Mills to create extended wine-by-the-glass or tasting menus, maximize servings and preserve freshness.

Joey Don Mills officially opens on Friday, September 18, 2009 at 11 a.m. It is located at 15 O'Neill Road, Shops at Don Mills (corner of Don Mills Road and Lawrence Avenue East), Toronto. Hours are 11 a.m. - 2 a.m., seven days a week. Complimentary valet parking is available to all guests. No reservations. For restaurant information, call 416.445.6391 or visit www.joeydonmills.com.

About Joey Restaurant Group

Joey Restaurant Group has been offering the best in premium casual dining since 1992. Joey Restaurant Group operates 18 locations throughout BC, Alberta, Manitoba and Washington State. The company is committed to offering an exceptional dining experience and engaging service in a fun, lively setting. For more information, please visit www.joeyrestaurants.com.

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