SOURCE: Wetpaint

October 29, 2007 08:00 ET

Wetpaint Establishes New Print-Focused Wiki Communities for HP

New Wiki Communities Empower Consumers and Small Businesses to Collaborate on Print Projects Across the Globe, Share Ideas, and Access Tips and "How-To" Information

SEATTLE, WA--(Marketwire - October 29, 2007) - Wetpaint (, the consumer-friendly Wiki for collaborating and publishing online, today announced that it has established new print-focused communities for HP.

At the Home & Home Office Printing Wiki and the Small & Medium Business Printing Wiki, Wetpaint enables customers and small businesses, respectively, to collaborate on print projects across the globe. Users can share ideas and access tips and "how-to" information in subjects ranging from printing, crafts and digital photography to small business marketing and branding.

The new communities are powered by Wetpaint, which helps consumers harness the power of social networks, blogs, forums, and message boards in an easy-to-use Wiki platform. Within seconds, consumers and small businesses can quickly start sharing information, collaborating on ideas for growing their business, ask questions of the community, upload pictures, share videos, and even create their own polls.

"We are dedicated to helping brands employ the social computing aspects of Wetpaint to directly collaborate and communicate with their customers," says Ben Elowitz, CEO of Wetpaint. "We know that consumers are ready to participate actively with brands in an organic, unscripted fashion, so we are excited to work together with HP to continue to define a new set of standards for customer interaction and care."

To engage customers with the possibilities of new media and printing, "Print 2.0," HP recently announced its "What do you have to say?" campaign. The campaign opened with three Web-based "achiever" experiences inspired by Gwen Stefani's Harajuku Lovers line, Burton Snowboards and Paula Scher's graphic designs and focuses on helping customers express themselves with online tools to easily mash, create and publish digital content in new, exciting ways.

"Redefining what it means to print in today's world of mashed media requires engaging customers and empowering them to create and consume their content, their way," said Angela LoSasso, web content manager, Interactive Marketing - North America, Imaging and Printing Group, HP. "One way to do this is by fostering a sense of community where ideas can flourish, passions can be shared and innovation can be explored. Working with Wetpaint allows us to create communities that do just that."

About Wetpaint

Wetpaint is changing the way people share and collaborate about passions and interests online through its consumer-friendly Wiki platform. For the first time, anyone who knows how to use Microsoft Word can use Wetpaint to click and type online. Wetpaint has powered more than 500,000 user-created community sites since launching in June 2006. The Seattle startup has also caught the attention of prominent consumer brands such as ABC, BET, CBS, T-Mobile, and HTC. These companies have partnered with Wetpaint to create community sites for their most active and knowledgeable users. Wetpaint is backed by Accel Partners, Trinity Ventures, and Frazier Technology Ventures. For more information, visit

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