Investor Education Fund

Investor Education Fund

November 25, 2009 08:00 ET

What Do the 'Birds and Bees' and Hockey Have to Do With Getting Smarter About Money?

-Find out at a newly launched website from the Investor Education Fund-

TORONTO, ONTARIO--(Marketwire - Nov. 25, 2009) - Investor Education Fund, a not-for-profit organization that helps consumers make informed financial decisions, has announced the launch of a new website at www.GetSmarterAboutMoney.ca, where you'll quickly - and humorously - find the link with the 'birds and bees' and hockey.

"The new comprehensive GetSmarterAboutMoney.ca site is designed to be the authoritative source for money management and investing information," explains Tom Hamza, president of the Investor Education Fund. "It offers unbiased, easy to understand tools and resources to help Canadians tackle this difficult topic."

Developed in response to extensive research recently commissioned by the Investor Education Fund, GetSmarterAboutMoney.ca offers clear information on practical topics so that Canadians can make smarter money decisions. It uses key life events - such as getting married, having a child or losing a job - that impact financial decisions to highlight the information people need, in the manner that they want to receive it. (http://www.getsmarteraboutmoney.ca/life-events/Pages/default.aspx)

Humorous, yet thought-provoking videos using the 'birds and bees' and hockey analogies among others, show how financial tasks like saving for a child's education, budgeting, and starting to invest, can be pain free.

New tools, calculators, quizzes and worksheets help investors to crunch the numbers and organize information for better results. They help answer questions such as:

- Should I pay off debt or invest? If you have extra money, this calculator helps you decide whether investing or paying off debt is the best strategy

- What kind of growth will I need for my investments to recover? Calculate the impact of recent market events on your investments, and the time and return you will need to get back on track

- How long will it take to pay off credit cards or other loans? Calculate the best way to pay off each of your debts, and how long it will take

- When will I be able to pay back my student loan? Compare loan options and determine how best to pay back student debt using this calculator

- How much do I need to save for my child's education? Estimate how much money you need to put into an RESP account each year to cover your child's education costs

- What are the true costs of a university education? The University Cost and Debt Calculator provides an idea of the true costs and what it takes to pay for a university education

New quizzes are a useful diagnostic tool for those in different stages of life to help them gauge their financial knowledge and identify areas on which to focus. The site also links to other great tools from government, media and industry associations. (http://www.getsmarteraboutmoney.ca/tools_and_calculators/Pages/default.aspx)

Navigating around GetSmarterAboutMoney.ca is intuitive so investors can quickly find the information they're looking for. Many of the unique online tools can only be found at this site. Numerous case study examples show the effects of financial decisions.

"GetSmarterAboutMoney.ca does not sell or recommend any financial products," concludes Hamza. "It's designed to level the playing field for consumers by providing them with the information they need to manage their money."

About the Investor Education Fund

The Investor Education Fund offers unbiased financial information to the general public via www.GetSmarterAboutMoney.ca and to students through its Taking Stock in Your Future teacher program, Funny Money assembly program and online financial tools. The not-for-profit organization was established by the Ontario Securities Commission (OSC), and is funded through OSC enforcement settlements.

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