SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 08, 2010 17:48 ET

What's the Big Idea? How PR Can Use Creativity to Brainstorm Brilliant Campaigns and Achieve True Business Objectives

Bulldog Reporter's PR University Presents a New Audio Conference Thursday, January 14, 2010

OAKLAND, CA--(Marketwire - January 8, 2010) - PR pros looking to create breakthrough, innovative ideas and lift their agency from obscurity to AOR status by winning more RFP's, industry awards and kudos should attend this new audio conference titled: "What's the Big Idea? How PR Can Use Creativity to Brainstorm Brilliant Campaigns and Achieve True Business Objectives."

This exclusive PR University webinar takes place on Thursday, January 14, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featured Speakers:

Gert Garman, Global and Creative Development Manager, Creative Inc., Disney Destinations

Greg Johnston, Executive Vice President, Executive Creative Director, Ogilvy Public Relations Worldwide

Tera Miller, Senior Vice President, Creative Director, Ketchum

In just 90 minutes, this exclusive PR University audio conference will show PR professionals how to kickstart their team's campaign creativity using today's leading brainstorming resources, tools and tricks, conduct groundbreaking brainstorming sessions and create a culture of creativity that gives their shop a clear advantage over competitors and earns them the respect (and budget) their efforts deserve.

Here's what PR pros will take away from this event:

--  How to kick start creativity to generate big ideas with bigger payoffs
--  Social media, viral video, mobile apps, WOM, Twitter, Facebook -- the
    latest trends and tools for executing creative PR campaigns in the Web 2.0
--  Best Practices: Case studies and real-life examples of high-yield, low-
    cost creative PR campaigns... and how to duplicate their successes
--  Systematic Approaches to Creativity: Proven methodologies and practical
    steps to help brainstorm bold, big ideas that win ink and new clients
--  Dollars and Sense: How agencies and small businesses with minimal budgets
    can deliver highly creative PR that generates results for clients and
--  What makes award-winning campaigns outstanding -- and how to use this
    insight to improve PR programs for companies and clients
--  How to sell edgy, creative PR to management or clients
--  How traditional agency structure can actually impede creativity and
    effective brainstorming -- plus how to realign associates and teams for
    maximum success
--  The rules of successful brainstorming sessions -- how to prepare the
    room, participants and materials for superior, innovative sessions
--  The Media Mindset: What the press seeks in creative PR campaigns that
    turn heads and earn ink
--  New ways to use email, intranets and focus groups to harvest comments and
    suggestions... plus how to use these feedback mechanisms to sharpen
--  Innovating on Deadline: Group exercises, safety zones and breakthrough
    methods to help you spark creativity when time is short and expectations
    are long
--  Brainstorming Tools and Tricks: Brain exercises, riddles and puzzles,
    meditation, message maps, problem-solving software and other techniques to
    help boost creative output -- and client satisfaction

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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