May 17, 2006 14:36 ET

What's in a Question: The Art and Science of Market Research

Ipsos examines the new era of data collection capabilities, methodologies, and understanding Attention: Business/Financial Editor, News Editor PARIS/FRANCE--(CCNMatthews - May 17, 2006) - With the emergence of the Internet and the mobile phone, the market research industry is facing a revolution in data collection. How will respondents be interviewed in the future? Ipsos, the third largest worldwide player in the survey-based research market, gives an overview of the major market trends in the latest edition of Ipsos Ideas.

The tenth issue of the global magazine, entitled "What's in a Question: The Art and Science of Market Research," examines how the new information technology paradigm-with the Internet, the mobile phone, G3 technology, and borderless virtual communities-affects data collection capabilities, methodologies, and our understanding of people around the globe.

Experts from around the world analyze the data collection revolution, giving an overview of major market trends and explaining what it means for businesses.

Articles include "Mobile Phones: Welcome to the Nomadic World" by Oliviero Marchese, director of operations for Ipsos in France; "Waking the Solider Kali" by Yves Bardon, in charge of Development and Qualitative Studies at Ipsos; "Online Research: Gearing up a New Vision" by Andrei Postoaca, CEO of Ipsos Interactive Services Europe; "Global Interviewing Capabilities and Standards" by Mark Turim, President, Ipsos ASI Worldwide Project Manager and Chief Manager, group Operations Strategy and Efficiency, and Gérald Grisé, Senior Vice President, Global Research Methodologist, Ipsos North America; and "Innovation in Interviewing techniques: The Australian Case" by Bill Nikolovski, Managing Director of Ipsos Australia and COO of Ipsos Asia.

To download Ipsos Ideas in English, French, or Spanish, or to forward it to a friend or colleague, visit the Ipsos website: www.ipsos.com/ideas.

About Ipsos Ideas

Ipsos Ideas highlights the latest thinking from Ipsos' five research specializations: advertising, marketing, loyalty, media, and opinion and public affairs. Ipsos Ideas is published in English, French, and Spanish. Current and past issues are available at www.ipsos.com/ideas, or by electronic subscription.

Contact Information

  • Dan Maceluch, Vice-President, Ipsos
    Primary Phone: 604-257-3200
    Secondary Phone: 604-893-1635
    E-mail: dan.maceluch@Ipsos-NA.com