Healthy Beverage Company

January 16, 2007 06:00 ET

What's the Buzz Felt Around the World?

Steaz® Energy™ Is the First Organic and Fair-Trade Certified™ Delicious Energy Drink Great Taste, Great Buzz, Great Ingredients, Great Cause

NEWTOWN, PA--(CCNMatthews - January 16, 2007) - Energy drinks are THE hot commodity globally. In its recent "What's Hot Around the Globe" report, ACNielsen noted that energy drinks grew at a 10% rate in the 59 markets examined, including the United States and Canada. Energy drinks have gained favor worldwide at a 17% growth rate.

Unfortunately most energy drinks contain high fructose corn syrup, artificial sweeteners, artificial colours, flavours, preservatives and have a bitter aftertaste.

Finally, there's a new great tasting organic energy drink introduced by The Healthy Beverage Company, makers of the popular all-natural, organic Steaz® Green Tea Soda. The Healthy Beverage Company is proud to announce the world's first USDA Organic and Fair-Trade Certified™ energy drink, Steaz® Energy™: Organic Fuel for the Mind, Body and Soul™.

Steaz® Energy™ combines the finest organic, Fair-Trade Certified green tea from Sri Lanka with Guayaki's organic yerba mate that contains three times the caffeine content of green tea. Boosting the Steaz® Energy™ antioxidant profile is organic acai sourced from leading supplier Sambazon that contains 33 times the anthocyanin content of red wine grapes, plus omega fatty acids, fiber, amino acids, flavonoids and trace minerals. A touch of organic guarana, another powerful rainforest grown fruit with naturally occurring caffeine, and pure organic sugar cane juice, give eager beverage consumers the boost they want, naturally.

Steaz® Energy™ has a wonderful light berry flavor with mild carbonation. The drink comes in a new tall 355 ML (12 ounce) SLEEK™ can for only US $1.99, the same price as the eight ounce energy drinks.

Steaz Energy will be launched at the Sundance International Film Festival (January 19-24) and at the International Fancy Food Show in San Francisco (January 21-23).

Steaz Soda is sold throughout the US in over 7,000 outlets including natural, specialty, gourmet, mass, club stores, food service and the military. Steaz is sold internationally in Canada, South Africa, Australia, Mexico, India, Singapore, St. Martin and the Middle East. In the US, Steaz® Energy™ is approved in Whole Foods, Wild Oats, leading supermarkets chains and more.

Find out more about Steaz, at www.steaz.com.

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