SOURCE: MillerCoors


February 11, 2010 12:06 ET

When Kurt Busch Wins, Miller Lite Will Give Away a Dodge Challenger

Promotion Will Award One Lucky Fan a New Car Every Time the Blue Deuce Visits Victory Lane

CHICAGO, IL--(Marketwire - February 11, 2010) - Race fans now have one more reason to cheer Kurt Busch and his Miller Lite Dodge into Victory Lane -- every time Kurt wins during the 2010 season, one lucky fan will drive away in a 2010 Dodge Challenger. As part of the Miller Lite "When Kurt Wins, You Win" retail promotion, fans who purchase specially-marked packages of Miller Lite and enter the UPC code at will have the chance to win a new car or other great prizes.

"With eight consecutive winning seasons under his belt, Kurt is a proven winner, so fans better register as early and often as possible," said Grant Leech, Miller Lite vice president of marketing. "Between Kurt's impressive fourth-place finish last year and the addition of new crew chief Steve Addington, we're hoping to give away at least a six-pack of cars and 'taste greatness' all season long."

Legal-drinking-age racing fans can enter their official UPC entry code and register for the promotion online now through November 20, 2010. Look for specially marked 12-, 18- and 30-packs of Miller Lite or go to for more details.

"We have all the pieces in place to build on our two wins and fourth-place points finish last year," Kurt said. "In other words, I told the folks with Miller Lite that I hope they have to give away a lot of Dodge Challengers this year. The more cars we give to fans, the better the chances are we're at the top of the standings!"

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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