SOURCE: Rothman Research

Rothman Research

April 21, 2010 08:34 ET

When the Going Gets Tough, the Tough Gets Going

JOHANNESBURG, SOUTH AFRICA--(Marketwire - April 21, 2010) - - Retailers have had a tough couple of years as the recession weakened the U.S. economy and sent consumer spending to all time lows. People had started to adopt a more frugal living and they stopped shopping... But wait that's not really true because the laypeople still need basic necessities even in the most trying of times. Companies like Kimberly-Clark corp. (NYSE: KMB) were still in the green as they knew that their products will at all times be in the consumers' grocery lists every month. Throughout 2009, Kimberly-Clark enjoyed a continuous surge in its net income, and early this year it reported a 17% increase in its last fourth-quarter earnings. On top of these, the company paid shareholders a dividend of $0.66 per share, which was a 10% increase to its previous dividend of 2009.

*Complimentary downloadable research on Kimberly-Clark Corporation is accessible upon registration at

Another company in the consumer goods sector that has also experienced sustaining consumer confidence even during the worst of the recession is Procter & Gamble (NYSE: PG). "Procter & Gamble remained fundamentally impervious during those long months of economic uncertainties and the company's returns in the past two years are proof to that. We believe that the company's success during the economic turmoil can be attributed to its diversified product line and its global business of which North America accounts for only 43%. Companies like P&G and Kimberley-Clark have great business structures and they have also been able to adjust their business model to get more consumers buying their products in a difficult environment," stated Jack Benassi of

*Direct & free downloadable report on Procter & Gamble Co. is available by signing up now at 

With a regain in consumer spending, Procter & Gamble and Kimberly-Clark are not sitting idle banking on their brand loyalty and consumer support. These two companies are already actively investing in advertizing campaigns to get more consumers coming to retail outlets. Both companies have launched new products on the market hoping to build a new wave of consumer loyalty and improve their revenue streams. Procter & Gamble Co. will be releasing their earnings results on April 29th and Kimberly-Clark Corporation will be doing theirs on the April 22nd. 

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