SOURCE: MarketResearch.com

MarketResearch.com

April 13, 2010 10:08 ET

Which Smartphone Apps Are Actually Popular?

ROCKVILLE, MD--(Marketwire - April 13, 2010) - MarketResearch.com has announced the addition of In-Stat's new report "US Smartphone Application Downloads, Usage, and Deletions by Application Type," to their collection of Smart Phone market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2624808

The news is dominated by the number of applications in smartphone application stores and the number of downloads by users. However, there is little news addressing the types of applications that are being downloaded, the types that are actually being actively used, and those that are being deleted, as well as the impact of pricing on purchasing behavior. In-Stat surveyed active smartphone users to provide both data and analysis on the above smartphone usage patterns. Research presented in this report includes:

  • General Smartphone Usage Patterns
  • Platforms
  • Applications
  • Application Value, Churn, and Demand
  • Application Value Map
  • Application Demand Map
  • Application Churn Map
  • Mapping and Directions Applications
  • Productivity Applications
  • Travel Applications
  • Percentage of Users Who Downloaded Applications by Frequency of Travel
  • Social Networking
  • Social Networking Distribution
  • Cost & Demand
  • Free vs. Paid Applications
  • Price vs. Demand
  • Maximum Pricing
  • Application Usage by Demographics
  • Distribution
  • Distribution by Platform
  • Channel Uses by Carrier Subscribers
  • Usage Patterns by Carrier
  • Secondary Phone Usage Patterns
  • Multiple BlackBerry Owners
  • Respondent Demographics

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2624808

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