SOURCE: LELO

August 23, 2010 11:00 ET

Whip It Good and Tickle Your Fancy With LELO's Newest Accessories

SAN JOSE, CA--(Marketwire - August 23, 2010) - LELO, the world's leading designer brand of intimate lifestyle products, proudly unveils even more tantalizing treats for bedroom play: Our new Sensua Suede Whip and Tantra Feather Teaser. Luxurious but daring, these new products bring seductive, non-threatening playfulness to your bedroom adventures.

LELO's entrance into the accessories market takes its lead from its Pleasure Objects' concept. LELO customers tend to dismiss accessories that are tasteless, crude or graphic-looking -- those that give sexual products a bad reputation and are distinctly outside the mainstream.

Some may consider any type of bedroom play involving whips or feathers to be kinky or underground, therefore not suitable for "decent" couples, or intimidating. Our teasing accessories are so touchable and beautifully hand crafted, they have turned the table on traditional items of this kind, offering a feel of sophistication and elegance. They also are small enough, physically, to be non threatening-looking and usable.

LELO encourages healthy sexuality by presenting its accessories as treasured possessions people can trust and feel good about owning, products that bring a welcome sense of excitement to everyday lives. They are items that can be seen as both natural accessories in a healthy love life or special-occasion treats -- reserved for anniversaries, birthdays, congratulatory celebrations or other special events. Not only that, the new accessories move LELO another step forward in sharing the importance of sexual well being, both to human relationships and physical health in general. LELO aims to show the world that healthy sensuality is an important part of life that should be celebrated, not considered shameful and always hidden away from view.

Here are some of the highlights of the new LELO accessories: LELO's Tantra Feather Teaser is a perfect way to titillate and tease your way to ecstasy. Made from the lightest feathers, with a strong handle and polished metal top, it lends added style to your soft and seductive trysts. Sensua Suede Whip allows you to explore a more daring approach to bedroom intimacy. Made from supple suede, use it to seduce or surprise your partner in all the ways you see fit.

Colors for all of the accessories include stylish shades of red, purple and black and can be purchased at www.lelo.com or in selected retail stores worldwide.

US price for the Tantra Feather Teaser is $24. The Sensua Suede Whip retails at $44.

ABOUT LELO
Founded in Stockholm, Sweden in 2003, with American headquarters in San Jose, California, LELO is the world's leading designer brand for intimate lifestyle products. Its team creates the very finest pleasure devices for women and men, breathing an air of sensuality and sophistication into the conventional erotic marketplace. Taking inspiration from the fashion and beauty industries, LELO's avant-garde approach and affordable mid-to-premium price range continues to attract those with a strong sexual integrity and keen eye for design. By combining the look, feel and function of our pleasure objects with sensual purpose, LELO products reign as the most desirable accessories for individuals and couples alike. LELO products are available in more than 40 international markets. To sell LELO products in your store or on your website, visit http://en.lelo.com/retailer/ and sign up as a retailer. For press information on LELO, contact Jill Beaverson at 707.971.0687 or jill.beaverson@lelo.com or visit www.lelo.com.

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