SOURCE: WhitePages


December 17, 2009 08:00 ET

WhitePages Incorporates Social Media Profiles Into Free People Search Functionality

Largest and Most Trusted Online Directory Will Now Provide Easily Navigable Links to Facebook and Twitter Profiles

SEATTLE, WA--(Marketwire - December 17, 2009) - Building on its mission to make it fantastically simple for everyone to connect with confidence, today WhitePages ( announced that it will incorporate public social media profiles from Facebook and Twitter into its people search service. Now, in addition to traditional contact information like phone numbers and addresses, a people search on WhitePages will also provide consumers with direct links to select matching Facebook and Twitter user pages. The incorporation of social media data into WhitePages' people search listings is the latest step in the company's commitment to building the Web's most comprehensive and intuitive people search engine.

"Anyone who has tried to find contact information through a traditional search engine or social network knows that it is incredibly difficult, especially if that person has a common name or in the case of Facebook, if they are not already 'connected' to the person they are looking for," said Alex Algard, CEO of WhitePages. "Whether it's social data, landlines, cell phones, or email address, WhitePages is committed to building the most comprehensive people search service on the Web."

Social networking sites and traditional search engines often fail to provide an optimized people search experience as they attempt to serve more generic search queries. Consumers can now benefit from the enhanced people search logic and algorithms developed by WhitePages over the past ten years, including nicknames and proprietary relevancy matching.

Today's announcement is a preview of how social networking data will eventually be incorporated throughout the entire WhitePages site. By the middle of next year, WhitePages expects to significantly expand the number of social listings, and add social networking account information to existing work and residential listings where relevant. Consumers can also add links to their social media profiles on their own by taking advantage of WhitePages' recently launched editing capability.

Building on its industry-leading free people search, WhitePages has introduced a number of initiatives over the past year to enable more comprehensive ways for consumers to connect with each other. In July, the company announced the launch of its "Add Your Listing" feature, which allows visitors to create their own WhitePages listing with their cell phone or email address complete with safeguards in place to control privacy. In September the company became the first major online directory in the US to introduce the ability for consumers to instantly edit their residential and business phone and address listings for accuracy, placing them in complete control over their contact information.

"As more and more people move away from landlines and use social media, email, and cell phones as their preferred points of contact, WhitePages continues to lead the way in serving up contact information in a privacy-respecting manner, whether it's for friends and family, a neighbor, a job opportunity or connecting with a business," continued Algard. "By constantly innovating to augment our traditional contact information for over 90 percent of US adults with public consumer-generated data, we will continue to make it even easier for people to connect with confidence."

About WhitePages

As the largest and most trusted online directory, WhitePages offers a suite of free mobile and Internet services that makes it easy for people to find and immediately connect with anyone in the U.S. Only WhitePages offers one-click access to more than 200 million adults and powers more than 2 billion searches on over 1,300 partner sites including, AOL, United States Postal Service, and MSN. For more information, please visit or check out the WhitePages blog at

WhitePages and their respective logos are trademarks, registered trademarks, or service marks of WhitePages. Other products and company names mentioned are the trademarks of their respective owners.

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