SOURCE: Who's Your Daddy, Inc.

October 24, 2007 08:30 ET

Who's Your Daddy®, Inc. Initiates Broker Program

Company Focuses on Military and Vending Markets

SAN DIEGO, CA--(Marketwire - October 24, 2007) - Who's Your Daddy, Inc. (OTCBB: WYDY) today announced that it has recently engaged over 40 broker agents to make sales to the military and vending markets.

The vending market in the United States was $46.8 billion in annual volume in 2006, with $23.9 billion of that amount in packaged cold beverages. The U.S. military annually purchases approximately $3 billion of beverages and over $200 million of energy drinks.

Joseph Conte, Executive Vice President of Who's Your Daddy, noted, "This broker program is a key part of our strategy to penetrate large markets with minimal costs. We have targeted and engaged brokers who have solid connections to the military and vending markets. Both of these markets are so large that even a small share of the market can potentially result in millions of dollars in revenues for us. Our relationships with leading bottlers in the U.S. provide us with the production capacity to meet orders that come from these markets."

About Who's Your Daddy, Inc.

Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy®" "King of Energy™" line of beverages for the rapidly growing $5 billion U.S. energy drink market. Both our unique cranberry-pineapple and green tea flavors are available in regular and diet versions. We currently hold trademarks for a variety of products worldwide. Who's Your Daddy, Inc. stock is traded publicly under the "WYDY" ticker symbol. For more information, go to (www.whosyourdaddyinc.com; www.kingofenergy.com). The Company's blog site is at www.kingofbloggers.com

This document contains "forward-looking statements" related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

Contact Information

  • Contact:
    Who's Your Daddy, Inc.
    Dan Fleyshman
    President
    760-438-5470
    Email Contact